#user-experience

Why UX mirrors internal priorities Let’s start with something users notice immediately—even if they can’t name it. A button that behaves inconsistently.An error message that explains nothing.A workflow that almost makes sense… but not quite. None of these feel accidental to the person on the other side of the screen. In SaaS, users don’t just experience features. They experience…

This isn't a scary story. This is a Tuesday.

The pattern goes like this:

Company has brilliant app idea

Spends 18 months building it

Launches with champagne and press releases

Users download it once, hate it, delete it

Company stares at $2.4M hole in budget

Repeat

Why this keeps happening:

❌ They build what looks cool in boardroom demos

❌ Never actually talked to users (revolutionary concept, I know)

❌ App takes 47 seconds to load (might as well be 47 years)

❌ Has 73 features, 72 of which nobody asked for

Last month, this company came to us post-disaster. Their previous app was downloaded 4,847 times. In six months. After spending almost $3M.

Our approach was different:

Actually asked users what they wanted first (radical, I know)

Built only the stuff people said they'd actually use

Made it work fast because apparently people have places to be

Tested everything with real humans before launch

Results: 47K downloads in month one. 94% of people kept using it. $1.8M revenue in year one.

The uncomfortable truth: Most app failures aren't about bad coding. They're about building the wrong thing really, really well.

Share your app horror stories - what's the worst app experience that made you immediately hit delete?

UX is the determining factor when it comes to individuals’ interest in a website and their likelihood to convert or perform any other intended action based on the goal a business has set. In particular, proper testing before the site’s launch is critical to the extent that it would influence its usability. In these points, this article will explore such aspects of website development as why user…

Discover how turbocharging your website’s speed can dramatically boost your SEO rankings and enhance user experience. Understanding the Link Between Website Speed and SEO Website speed plays a crucial role in search engine optimization (SEO). A faster website not only improves user experience but also positively impacts your website’s ranking on search engine result pages (SERPs). When a…

Discover how user experience design can significantly impact sales and enhance customer satisfaction. Understanding User Experience Design User experience design refers to the process of enhancing customer satisfaction and loyalty by improving the usability, accessibility, and pleasure provided in the interaction between the customer and a product or service. It involves designing the entire…

The speed of a website is a critical factor that impacts user experience significantly. Users expect fast, efficient, and seamless interactions with websites across various devices. The patience for slow-loading pages is diminishing, and the consequences of not meeting user expectations can be severe for businesses. This article delays into the problems caused by poor website speed and offers…