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AdStage Invites Clients to Build Their Own Algorithms
In a market where the best known advertising platforms focus on high-end customers, a growing San Francisco startup is aiming for the masses.
AdStage today introduced a simple tool that allows its 1,000 beta customers to build their own algorithms for placing ads across the four networks it currently serves: Google AdWords, LinkedIn Ads, Facebook and Bing Ads.
The company’s 11 engineers tried to find the right algorithm themselves, but quickly discovered that normalizing the code for such diverse networks tended to make the result less efficient. So AdStage designed a relatively simple interface called Automated Rules that lets its clients design the algorithm that suits their needs.
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