#active metadata

Your AI model just told the board that customer retention is up 21% — but it’s actually down 7%. The model didn’t lie; it just used data from two different systems with conflicting definitions of a “churn” This isn’t a hypothetical scare story. It’s a daily reality for enterprises where AI is fed data stripped of its meaning. Without the rich context that humans use to interpret information,…

Raw data alone is not enough to drive meaningful decisions in today’s complex. Without context, data is like a puzzle missing half its pieces—frustrating, confusing, and ultimately useless. Data context bridges this gap by providing the background, purpose, and relationships that turn abstract numbers into actionable insights. In this blog post, we’ll break down the essential components of data…

Data democratization—the idea that data should be accessible to everyone in an organization, not just technical experts—is reshaping how businesses operate. Yet, without structure, data can become a chaotic mess. Enter metadata, the unsung hero that organizes, describes, and contextualizes data, making it discoverable and actionable for all. In this post, we’ll explore how metadata fuels data…