#accountplanningbootcamp

CATCH OF THE DAY #99 Finally. After twelve mind-expanding and breathtaking weeks my little Sydney adventure is over now. It’s hard to find the right words. Folks, it was terrific. THANK YOU. TAKE CARE, TAKE RISKS.

CATCH OF THE DAY #98 I love it. Bold thinking. We are not just creative thinkers. We should see ourselves as cultural provocateurs. THINK BIG. 

BTW: Back in 2013, the title of my Master Thesis was: Brand Loyalty Through Strategic Dramaturgy Why conflict-based arcs of suspense in narrative brand management are relevant to the relationship between people and brands WE ARE STORYTELLING ANIMALS.

CATCH OF THE DAY #96 What a f***ing good read. ‘Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack.‘You’re crazy, you’ll never out-run a tiger,’ says the other explorer. ‘I don’t have to out-run the tiger,’ he replies.‘I just have to out-run you.’ ‘Predatory Thinking’ involves looking at a challenge you can't solve and getting upstream of it – changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott’s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. CATCH ME IF YOU CAN.

CATCH OF THE DAY #95 The power of storytelling ... Big one. IT TELLS ITS OWN TALE.

CATCH OF THE DAY #94 Here it is – the most expensive Super Bowl ad of all time: Chrysler’s ‘Imported from Detroit’ (2011) – $12.4 Million This epic 2-minute ad for the Chrysler 200, features Eminem driving around his hometown of Detroit. It might well have been worth the staggering price tag, not only for Chrysler for but for the 700,000 people who call the city of Detroit home. In Forbes magazine, Rob Siltanen, founder and chief creative officer of ad agency Siltanen & Partners, called the 2011 Super Bowl commercial a “game-changer.” Not only have Chrysler’s sales improved more than 50% in the years since the commercial was released, but the ad has been credited with re-branding and renewing the city of Detroit and reviving the struggling American auto-industry. A GAME CHANGER.

CATCH OF THE DAY #93 A classic. What a simple, but still brilliant cognition by Jeff Bezos, CEO of Amazon. BRANDS ARE OWNED BY PEOPLE.

CATCH OF THE DAY #92 ‘It's a big ad. Very big ad. It's a big ad we're in. It's a big ad. My God it's big! Can't believe how big it is! It's a big ad! For Carlton Draught! It's just so freaking HUGE! It's a big ad! Expensive ad! This ad better sell some bloo-oo-oo-oody beer!’ This is what I’d call self-mocking. Nicely created by GPY&R, Melbourne back in 2005. And finally named as one of the 25 most epic ads of all time by AdFreak. IT’S A BIG AD.