#aasastroad

And the winner is ….. anon !!!

😭😭😭😭😭😭

On the other hand, Alex knows her target audience: young, trendy Gen-Z girls who are chronically on TikTok. So she markets Meshki, Rhode, Alo. Things they’ll look at and buy because they want to be on brand and look like Alex (she’s a blank slate, she’s pretty, she’s dating Charles Leclerc—she’s the self-insert character teen girls desperately want to be. She’s real life Bella Swan and that’s why her popularity is so enormous—she’s anything you project her to be)

(vs. MG who is…the exact opposite)

I know this sounds a bit cruel but I can’t imagine there’s hoards of women in their late 20s/early 30s dying to mimic MG of all people when you have other references like Amal Clooney, Zendaya, and ironically Victoria Beckham who started as a WAG and evolved to become a fashion mainstay. These women are aspirational but MG isn’t

MG is just…I don’t know, poor marketing strategy? A bad business investment? What I would give to be able to see sales reports from brands who’ve hired her…

Dear Anon,

I’d say what you wrote isn’t an ask — it’s a full report.

And about your final question…Maybe the answer is both.

Or maybe, as always, something in between — a bridge toward something or someone else rather than a destination itself.

I’d love to see those reports too, honestly.

But for now, I’ll settle for yours —

and if that’s what “settling” looks like,

then I’m perfectly fine with it.

Wow

Liv 💫

Sportswear brand Reebok is complicit in Israel's grave crimes against Palestinians. Reebok is the main sponsor of the Israel Football Association (IFA), which includes teams in Israel’s illegal settlements on occupied Palestinian land.

Sportswear brand Reebok is complicit in Israel's grave crimes against Palestinians. Reebok is the main sponsor of the Israel Football Association (IFA), which includes teams in Israel’s illegal settlements on occupied Palestinian land. Reebok claims its mission is to mission to create products that boldly inspire human movement for all, yet it sponsors the apartheid the IFA helps sustain, including denying Palestinians the right to freedom of movement.

At the beginning of 2025 Reebok signed a two-year contract with the IFA after Italian sportswear company Erreà withdrew from a similar contract following boycott calls, without ever having sent jerseys to the IFA!

👏🏻👏🏻👏🏻👏🏻

Thanks Queen for this precious info.

We are waiting for her new performance

It’s exaclty the same 🤭