#5yearsafter

“But, in the five years under Cook, Apple’s revenue has tripled, its workforce has doubled, and its global reach has expanded rapidly. That’s a remarkable record. Cook has shown a great capacity for getting improvements from every corner of the company, and for then deploying those gains across a wider canvas of software, hardware, and services than Jobs ever had at his disposal. He will never be as flashy as Jobs, but he may just be the perfect CEO for the behemoth Apple has become.”

Rick Tetzeli Fast Company September 2016

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Timothy Donald “Tim” Cook was made Chief Executive Officer of Apple Inc. on August 24, 2011.

This is my all-time favorite quote of Tim Cook and I believe that’s the reason why Apple is "The World’s Most Valuable Brand" for the 6th straight time (2011-2016) :

“You kind of want to manage it like you’re in the dairy business. If it gets past its freshness date, you have a problem.”