Every #40Pounds
We often talk about the burden women and young girls face every day walking miles and hours just to obtain water. Water that isn’t even clean or safe to drink. In Jerry Cans that weigh 40 pounds.
But what does 40 pounds really look like?
On World Water Day, Emergen-C® kicked off a three-year partnership with charity: water by launching the #40Pounds Challenge. This challenge aims to demonstrate the burden of collecting dirty water that people around the world have to face on a daily basis. As long as this weight has to be lifted, women and young girls will be held back from education, access to basic personal care, and safety.
The challenge is a fun and creative way to get involved and raise awareness about the water crisis. All it takes is snapping a picture holding 40 pounds of anything found around the house and uploading it to Instagram or Twitter with the hashtag #40Pounds and tagging @EmergenC. There’s even a hilarious segment on Jimmy Kimmel which features our partnership and introduces the #40Pounds Challenge to the world.
In just a matter of weeks, a ton of amazing people have already gotten involved. From lifting cat litter and televisions to bags of garden soil and huge canoes, there’s been no limit to people’s creativity as they help raise awareness about the struggles women and young girls in the developing world have to face every day.
And for every picture uploaded, Emergen-C® will donate $5 to charity: water up to $50,000!
40 pounds doesn’t just represent the physical weight of a full Jerry Can. It symbolizes the overall burden people who don’t have access to clean and safe water have to carry every day. We are so thankful to Emergen-C® for not only this awesome challenge but for also helping to build a community of world-changers who are working together to raise awareness and funds to support our mission.
Thank you, Emergen-C®! We can’t wait to continue collaborating with your innovative team to help bring clean drinking water to communities in Ethiopia!
