#222.258

Aim: To develop an explicit understanding of how a visual rhetorical concept can be implemented across multiple platforms

Overview: Koha This project responds to aspects of koha. It takes ideas of gift, of reciprocity and exchange and examines how design/art can contribute to wider community networks. Koha is a gift freely given. How can you acknowledge your clients or your collaborators or communities you have worked with through your creative work? How can you cement and nurture ongoing relationships through giving something back or giving something away (whether that be a physical object, or your time or expertise)? How might you celebrate the outcomes for all parties involved?

Design is not decoration but strategy.

Project Brief: Working in pairs your task is to develop a trans-media campaign that promotes and facilitates a community event. This will involve designing a website, poster and a 3rd informative Open format item. The event website resource page will include a range of promotional material that can be downloaded by individuals in order to initiate their own community event.

Trans-media > creating content that engages an audience using various techniques across multiple forms of media. Importantly, these pieces of content are not only linked together visually, but are also part of a narrative that conceptually evolves in response to each other.

Specifics:

1. Webhub Platform Format

You will design a website and prototype it. It will utilise the visual rhetorical concept you develop and be an integrated touch-point in your trans-media design strategy. You will need to make two prototypes for a website. One to show the desktop layout and one to show the mobile layout. It should have at least 3 pages. The website will promote THE event. It may also be used, at a later time, by another group for their event, so your project becomes an exemplar of event material. Optional >You may wish to continue and use HTML to code the site.

Content Use existing copy from the main topic websites provided. This can be edited or modified as you see fit.

Home page Image + type solution > may include gif or video Objective > to engage and motivate / call to action / encourages further exploration

Resource page containing:

2. Poster

Some content provided, topped up by you, with the main heading and subheading tailored as part of your strategic response. Scale – A2 ( to be used on the street, in cafes and shop notice boards > you decide how this would be used based on your event). Objective > to engage and motivate, inform

3. Flyer / open format