#2012-2014

Right after [S] Cascade, a lot of things happened in quick succession. Act 6 started, revealing what endgame would probably look like. It was slated to be shorter than Act 5, envisioned as a kind of denouement. Lord English, the final villain, was revealed. Hussie stated he thought the comic would end the following year. I think Hussie saw the ending was in sight and started trying to merchandise for real at this point, god tier hoodies started releasing at a faster rate, Homestuck book 1 came out (in addition to Problem Sleuth book 3), there was a Homestuck music (and track art) contest announced with hundreds of fan submissions, and the incongruous but hilarious public induction of Dante Basco, Hollywood superstar, who was instantly whisked into the Homestuck fandom’s fold as soon as he formed a tumblr. Homestuck had a bit of a reputation by then so the fandom (+ Hussie) was legitimately trying to woo him gently. This was entertaining for everybody, including Dante Basco. (For those who haven’t gotten that far, Dante Basco is a character in Homestuck.) (As some trivia, Grey DeLisle also briefly made a tumblr in this time, influenced by the instant rapport Dante Basco had, voiced some Vriska lines, then left due to some unrelated but tumblr-typical drama.)

There probably weren’t even specifics on who was going to be programming, illustrating, producing, and writing Hiveswap- and I’m still vaguely convinced Hussie scrolled through Promstuck and then hired deudlyfirearms (Calliope’s official artist) on the spot to illustrate all his future creative endeavors. I know Guzusuru got hired at least partially due to Lullaby for Gods, not to speak in the least for Paperseverywhere or Toastyhat (tumblr usernames used just in case, dril), plus a literal list of artists you could follow through various Homestuck fan production to official product lines. With Hiveswap, Homestuck went from hobby to full time job for some people. But before all that, in 2012 Homestuck as source material was apparently endless and constant, and let’s just say by 2013, Hussie never had to ASK for specific fan content, assets, musicians, artists, programmers, writers, even money. He just had to allow fandom a place, an address, an email, anything, to let them throw it at him. I have actually never seen anything like it, this weird businesslike use of talents within and out of comic. This is why mid 2012 art assets and minigames suddenly start becoming more populous, culminating in the nearly entirely guest art illustrated, programmed, and animated EOA6 and A7 and guest written post-canon snapchats in 2016. (This is also the time the MSPA forums crashed.) Also the art, programming, and music team for Hiveswap seem comprised of former fan musicians and artists. 

One thing that’s no concern for Hiveswap: it will be was beautifully illustrated, scored, and animated by people who loved Homestuck.

In sum: 2012 Homestuck was in full swing. Homestucks flooded cons, more than usual, to such a volume of painted gray tweenagers that cons in general (and hotels) had to rewrite the rulebooks surrounding such things as panels, photoshoots, and draw meets. MSPA servers were still barely holding up, especially after big upd8s, and were constantly being upgraded. Tindeck made a whole genre tag on their site for Homestuck fanmusic. What Pumpkin and Topatoco couldn’t keep up with demand, everything was constantly out of stock. Staff and even Hussie didn’t announce when new products were released until weeks later because if they did, the entire store server would immediately crash for long periods of time. This remained true even into 2016, apparently. There were homestuck plushes, furniture, tattoos, rooms, board games, video games, cards, dolls, products you wouldn’t even think of– a whole years long scrum about establishing copyright and what could sell where to who. Promstuck was a once-a-year reality in random cities around the US or otherwise. Art Team and Music Team had quick fame gain, I know at least Music Team members could feasibly live off of Homestuck revenue as their day job. Ben Nye grey paint actually sold out before a con, and even to this day any gray paint on amazon will be utterly dominated by troll cosplay reviews. Even small trivially related products like the record of the guy who posted “I’m a Member of the Midnight Crew” on youtube was convinced to list the record on ebay for a couple hundred dollars in a sprightly fan bidding war. This was completely unremarkable at the time. 

The most interesting thing about Homestuck is that it was a) entirely spread by grassroots efforts and word of mouth, and b) a free webcomic. Though unlike the T.V syndicated and advertised shows like Sherlock or Dr. Who or anime, or the multi-billion dollar industries of Marvel or Nintendo, with nearly zero effort to be anything but weird and internet obscure, Homestuck seemed just as bafflingly popular and literally impossible to avoid as professionally advertised hollywood blockbusters, popular anime, television serial shows, and multi million video games, at least on tumblr, reddit, and 4chan, and conventions. Because of all the factors that went into it’s circuitous development, if you hadn’t read through a huge chunk of Homestuck, you wouldn’t even understand and you couldn’t even properly explain why such a niche but undeniable popularity existed. It was such a phenomenon. 

People who had (reasonably) never even heard of Homestuck would stumble upon a fandom antic and observe with growing confusion the busy masses hard at work. Bright blue horse dildo fundraised and sent dutifully to creator? (At least three different dildos on 3 different social media homestuck fan sites were fundraised publicly.) Gruesome artwork of puppet fetish websites carefully placed with pages of critiqued meta with way too much attention? Even the usual deluges of upd8 fanart and fantheory? Entire forum sites and rp sites and chat clients enthusiastically founded just for the constant need to discuss the story? Homestuck became recognizable by horns and grey paint and terrifyingly huge meetups, a nearly frantic aura and art meets or prom dances just for fans - “What the fuck is Homestuck?!” became a fandom catchphrase, because it was always being commented on. Tbh, Homestuck is the r rated precursor for Undertale in memetic inclination and story framing style. Memes, man.

And in the midst of this, in September 2012, Hussie suddenly announced a Homestuck Video Game Kickstarter. The long awaited scalemate plushes were introduced as a reward tier. And unexpectedly, a lavishly illustrated ostensibly Kickstarter exclusive Homestuck tarot deck by popular fanartists as one of the reward tiers.  

For context: The entire premise of Homestuck is that it was a transcribed gaming session of a video game that didn’t exist. Opening a Homestuck Video Game Kickstarter was a fitting sequel, the equivalent of waving an 8th book prequel in front of Harry Potter fans, as illustrated by the cream of the crop, if every previous iteration of the Harry Potter series was also free. In addition, the goal was $700,000, and Homestuck had over 2 million online fans. There wasn’t a question if $700,000 was going to be feasible as a funding goal, it was more a question of how far the fandom could goad itself into trying to overshoot it. In fact, I remember being kind of disappointed we didn’t reach 3 million. We capped just below 2.5 million including the paypal donations. Homestuck started making “official” waves in news articles and such, of people who noticed a completely incomprehensible kickstarter got a lot of money somehow, and this in addition to the typically update culture-fast result (the funding goal was reached in about 30 hours of a month long campaign,) was regarded as very bizarre by everyone who didn’t know what Homestuck was. 

Trivia: there was even a $10,000 tier introduced as a joke, where “your fantroll will become canon (for one panel, and then die),” which was hastily closed after two people actually took it. (One was an army vet who thoroughly enjoyed the story and basically wanted to donate as thanks, and the other has remained impressively anonymous.) First time I saw Hussie publicly searching for words. I really could say 2012 Homestuck was approaching some kind of mania. Considering how Homestucks were, if someone named their firstborn off a Homestuck character, I wouldn’t have been shocked. The game was funded. 

Homestuck hiatus’ started in earnest. This was due to the increased production schedule of both the Kickstarter game being punted into development, the troubled indie game development cycle, and more detailed HTML5 games (openbound) in the comic, and product production, which is, you know, was fair enough. Updates were frequent enough to keep fandom active and frothy well into 2013, where the lack of Game Updates in conjunction with comic hiatus’ were both uncharacteristic and concerning. 

Homestuck was abruptly shifted off of regular upd8 schedules, and upd8 notifiers were sadly put to rest. 

HIATUS FANDOM (2013-2014)

Here was a unique factor of 2013 Homestuck fandom, for the lack of content, fandom moved en masse to an alternative ‘hiatus fandom,’ in some kind of effort to keep together over the wait. This literally singlehandedly boosted the popularity of games like OFF, Dangan Ronpa, etc. Homestuck hiatus fans were already pro at boosting popularity through word of mouth, and these obscure-but-popular video games were fun to pimp in the meantime. A more recent, toned down example would be 17776. 

Here was also something weird. In December 2013 Hussie apparently (as creative director only) had some kind of mysterious would-be trial run with Shiftylook with Namco ips, resulting in Namco High, the Homestuck and Namco character dating sim, where you could date Davesprite (who had a surprising amount of meta character development,) Terezi, Pacman, and Galaga. It was so out of nowhere nobody knew what to do with it. It was an indication of what Homestuck as a franchise was probably going to expand into, though, and an intriguing move on the part of Bandai. 

In the comic hiatuses and throughout the roadblocked kickstarter game development, canon-side, the Paradox Space quasi-canon side project and WeLoveFine (later ForFansByFans, who took over merchandising,) continued on the spirit of fandom support- notably the original Art Contest to make new merch- now streamlined into a “fan forge” where any fan can go through a voting process to say, pitch a new product and later be hired on the most recent calendar, then show up working a new Friendsim.... etc. 

After this a new generation of internet fans appeared to ‘notice’ Homestuck, hearing it was ending, and joined in, making the Kickstarter garner a kind of shadowed conspiracy-riddled rumortale more than anything, which really outstripped the simplicity of what happened: hardworking but troubled development.

The End of Homestuck was hanging like the sword of Damocles over our collective motivations, you can still find mournful farewell Homestuck fanart floating around to this day! In fact, the fandom believed it was the End of Homestuck several times in 2014-2015. Fandom was tamping down on the corners, cleaning up fanart (relatively), tucking away the crazily ambitious scifi world spanning AU fic. The wild, raw creativity that used to be so rampant through all corners of the internet seemed vaguely diminished, tidier, more understandable, trackable, and efficient. Big Projects never showed their roughs and drafts until the final products anymore, small circles of discourse popped up in pretty polite language and with almost no capslock. The discussions weren’t on What Hussie Would Pop On Us This Time To Overhaul The Entire Plot Of Homestuck, it was more like, did he make the gay Gay Enough™? Vriscourse remained eternal, though. 

And it isn’t just nostalgia talking. I’ve noticed some Homestucks still think fandom is a rush of collective community like they’ve never before experienced, that upd8 celebrations are pretty dang wild, and Homestuck convention presences are well-established, but now? In 2015-2017? This is calm and active, there are still some cool projects going on, but nothing like the insanity that was associated with Homestuck. Homestuck was the ‘biggest’ fandom I’ve ever been in, in terms of sheer forced commiseration and activity, and it just has not reached anything close to the levels of 2011-2013 bullshittery and spark plugs. 

But the fandom is still present- people treat it like a phase, but Homestuck is still a clever story that retains all the aspects that attracted readers to it in the first place. Also, the fandom still regularly accomplishes minor feats of economics like this even in 2016: 

because that is the level of fan fervor that Homestuck inspires, forever, apparently.

I’d last like to note I’ve skipped a lot, I tried to keep it as zoomed out and as general as possible. I’d like to explain the true foibles of 2013 Homestuck fandom, such as the forced formation of entire rp websites, apps, programs, and platforms dedicated to fanning Homestuck more efficiently, how fans formed new mediums and literal ways of expression and vast organized contests on how to express themselves and collaborate better, how there was almost a fan project-pipeline system in place, and how exactly Homestuck influenced Undertale (think of the meta) and an entire mini generation of webcomics and tv show story boarders spiritually, and I haven’t even tried to explain the aspects of Homestuck’s use of framing and how genuinely interesting it is from a storytelling perspective, and how the interaction of Hussie and the fandom and serial updates affected people’s connectivity because out of scope.

...But just for posterity and context of update culture: Quoth Gankro, programmer: 

So the biggest thing to keep in mind with MSPA is that it's based entirely off of collaboratively riffing off eachother's ideas. It started out as a faux text-based adventure where people would post prompts, and Andrew would take the ones he liked and riff off of them. As far as I'm concerned this is Andrew's super power: the ability to take a pile of things (comments, art, music, ideas, people) and rapidly recombine them into amazing things. The chatlogs in Homestuck full of amazing back and forths? That's just what talking to Andrew in chat was. Constant riffing and feedback loops.... 

Anyway, this is all to say that the genesis of ideas, and even how things got developed, is honestly really murky with Homestuck? Everything was kinda adhoc, a riff-on-a-riff, and done in incredibly little time....

I can't emphasize this scramble enough. Andrew was a ceaseless content machine, and I don't think I was ever "blocked" on him producing content. Which is ridiculous considering how much content is packed into our games. (like, hundreds of pages of dialogue)

Michael Bowman, music team: 

Volume 5 going out of its way to include gobs and gobs of material definitely changed the project; the floodgates opened. I think people admired Andrew's astonishingly prolific pace from 2009 to 2012, and between 2010 and 2011 the music project had the same vibe: we released one or two albums monthly. 

-fan interviews courtesy though the efforts of u/drewlinky 

Homestuck and it’s fandom has the unique distinction of being nigh unexplainable, as in, it took this long just to fully outline how the Homestuck Kickstarter was always going to be wildly successful, and how development was always going to take years even without the incident with the Odd Gentlemen, who clearly didn’t understand why Homestuck was popular or even why that mattered, (pre- Undertale), in the first place, but with the news of Viz taking on Homestuck’s license on account of that viral-like marketability so now there’s an actual possibility that Homestuck will finally become…… anime, why not hearken back to the good ol days and be relentlessly picayune for the hell of it?