Instagram Announces Reels, How can create 15-second Video on Reels
The ban of video-making app TikTok in India made way for many short-video apps. Now, Instagram intends to bring respite for content creators with its short-video format Reels. Reels was rolling out on Wednesday, at 7:30 pm IST. However, the date of the public rollout has not been announced. Users can create 15-second videos to which they can add various effects, filters, and audios and share them with followers on their feed. In case the userโs account is public, they can share it under the new section in Explore to reach a wider audience. According to Instagram, more than 50 per cent of user accounts on the platform globally visit the Explore section. The Explore section shows public posts. Now with Reels coming into the picture, short-videos will get visibility as well given that the userโs account is public. "With Reels, people can express themselves while entertaining others, whether thatโs by trying out a fun new dance or spreading the message on something they care about," Instagram said in a statement. Ajit Mohan, Vice President, and Managing Director, Facebook India, said, "People across the big and small cities of India come to Instagram to express themselves safely, and also to be entertained. With Reels, weโre unveiling the future of entertainment on the platform, in a way that ignites creativity. With the multiple creative formats, whichever way you want to express yourself, it can now be on Instagram." India Read the full article
