DAY 23
“The problem is that being told ‘You’d have to be crazy to even think about doing that’ has to me always been like the proverbial red rag to a bull. Whether it’s starting a Christmas tree farm, a capital-intensive business like an airline, kite-surfing across the English Channel in my sixties, fighting to reduce the suffocating carbon blitz that is killing our planet, or seeking to commercialize space travel, I love nothing better than what appears to be an outlandish challenge. As any of my colleagues at Virgin will attest, in my vocabulary the phrase ‘seemingly impossible’ is defined as ‘something that should be a lot of fun disproving’.” The Virgin Way by Richard Branson