Please bear with me as I explore new ways to describe the smells and tastes of wine. Wine writers as well as consumers get fatigued from the same terminology over and over and repetitive notes often fail to arouse the taste buds as they are intended to do. I’ve sadly witnessed casual drinkers struggle to identify the wine menu descriptors and question their own ability to enjoy the wine as intended. We all got here from a different starting point, so we see, smell and taste things differently. How many urbanites can differentiate the scent of petrichor from petrol or have tasted a fresh gooseberry? My just-picked, barely-ripe guava note may not register with you if your reference is sweetened puree or paste. So, let’s look for things that trigger thoughts that relay experiential feelings instead, something you can relate to.
I tasted a recent vintage Cabernet Franc from the Finger Lakes of NY and the notes that came to me were of scraped bark, from the dry bits I used to pick from birch trees in late summer as a child. I remembered that satisfying crackle that now smells to me like the tannin from whole cluster crushed grapes, a touch of green sometimes hidden behind the bark held by a corner to the tree. I tasted the dried-up edge of a stale slice of chocolate cake, left out on the plate overnight-its chocolate fruitiness more concentrated and its sweetness muddled, in a good way.
Eyes closed, nose and mind open, I have found the taste of happy tears, all salt and glycerine and pineapple upside down cake in a Falanghina blend from the Amalfi Coast and the scent of straw in which Paglierino cheese is aged clinging to the aromas of a Taurasi made with Aglianico from Campania. It isn’t necessary to have been there to get the point of the reference. The story itself intrigues more than “crisp white wine” or the same “full bodied, earthy” descriptor used for most every big red wine.
There are some scents that trigger similar memories in those with shared experiences. At a Bordeaux tasting once, the presenter asked for comments on the nose; I responded “brushed horse hair” and he erupted in a big smile and said “You too!”. He went on to relate a story of his youth, riding near family vineyards. We bonded over a remembered smell.
At the 2026 Wine Writers’ Symposium in Napa, we were given an exercise of writing about a wine we had just tasted that conveyed a sensory experience in 15 minutes, without directly discussing the wine. While gazing out the window up at a tree lined mountain, I wrote:
“From the first slip of the hoof of the old nag on the edge of the high ridge, I knew it would be a rugged ride. The click of her horseshoe on the flint as it scraped the sage brush. These sunset rides make me shy of the low hanging Madrone branches, as I duck in time to save my nose from the crushed bug filled spider web. The darkening sky lessens the heat and sweetens the air; rains are circling West pushing out the dust and cooling the breeze. The ride is near done when the lead horse drops a load that gets caught in the wind.
"What a sweet release when my thighs finally slacken from the saddle, mixing my sweat with the mare's. I’m exhausted and thirsty as we arrive at the barn smelling tarty, like rode hard and put away wet. I need a glass of wine to meet me here and wash the trail off of me.”
The wine we sampled was a gritty GSM blend, with barnyard aromas and tastes that mirrored the images from the trail- sage, flint, saddle and warmth. It was rustic and a little bit sloppy, like an ungroomed horse post-ride. Yet it held a beauty, a relevance that could be paired with the right scenery or meal. Not perfect; but worth the experience.
Let’s get more comfortable with using our own language to describe what we look for in a wine. Whether you stick to safe bets or your tastes are adventurous, take ownership of the words you use. If a wine description doesn’t resonate with you or ignite a desire to try it, listen for a story or anecdote, ask why it is worth trying. There is so much to experiment with beyond the standard scratch and sniff approach. You will be rewarded for stepping up your game.















