You're way underestimating Zs endorsement deals. We never get those details for actors, but we get them for pro-athletes since they have to declare all their sources of income as part of their pro-league requirements. And we are talking about tens of millions of dollars annually. Shaq famously didn't spend one penny of his salary as an NBA player since he had such massive endorsement deals. I suspect that Zs biggest contract is with On. She's their key to the North American market and she has her own lines with them. Next is LV. Let's remember that she left Valentino for a more profitable contract with LV. And she left Bulgari for Rolex. And now she will be with Prada Beauty after leaving Lancôme
Yeah, but Z and Tom aren't repping Nike and Adidas level companies. Z chose On because she liked their ethos. I'm sure she could have gotten more going to one of the major sports brand, but she went with a smaller company. On isn't going to have the same money as the leading sportswear companies. But Z may have a structured deal where she gets a small profit share. Plus, building that relationship over years where she can have creative inputigbt mean more to her than just an upfront payday.
And Tom is an investor in Vuori. They're still pretty baby and Tom said that when he first approached them, they turned him down because they weren't at that stage yet to be able to take on celebrity endorsements. Tom being an investor means he's likely getting a lot less upfront, but is getting share profits.
Now Prada and Rolex definitely have money to pay them their rate. But, like I said, a lot of times those endorsements are years long and they get paid out a certain amount per year.
I was just stating that at a MINIMUM, they're getting $1M per year on each of their endorsements. But of course it can be much higher.