celine

Famous Players Paramount Theatre - Festival Hall, Toronto, CA (2000)

“The Paramount Theatre is Famous Players’ first entry into a city’s downtown core. To make the debut memorable for movie-goers, The International Design Group (Toronto) used the metaphor of a light & movement-filled journey that starts on the sidewalk outside the theater. A passage into the complex takes patrons from a visually stimulating ticket lobby to one of Canada’s longest escalator rides, around a corner into the pulsing “Vivid Lounge,” through a media-packed food court, and into an almost surreal “Decompression Chamber” — complete with glowing floors and color-morphing lights. The ride culminates with the individual theater destinations. Static low-voltage light, chasing neon, pulsing and projecting theatrical lighting, endpoint fiber-optics, new “spectrum morphing” light technology and blacklights add to the dynamic journey.”