Videos have taken over social media. Youtube is the second largest search engine in the world. Facebook video ads accumulate billions of views every day. Videos are now paramount in a marketing campaign. This blog will be a complete guide on how to sell online using video –Â
The content marketing funnel
First, your target audience must know that your brand exists. An excellent video will mean that your target audience is pleasantly introduced to your brand. Showcase a problem that people face in their lives and offer a solution to the problems. Explain your product/service, how it can be used, and why only your product/service can solve their problem. This is where you develop an interest in people of your brand.
Finally, follow up with more ads on your target audience so that your marketing campaign comes to fruition and drives sales. Remember, Awareness – Interest – Decision
Before starting your marketing campaign, understand that a viral video will not necessarily boost sales massively. Have a structured campaign with reasonable expectations. It takes time to establish a brand and boost sales. People need to trust your brand before they enter into a relationship with your brand.
Create high-quality videos
Most smartphones capture videos in high-definition now. Shoot your videos on a decent camera phone. You should also invest in a tripod and a mic that connects with your phone. These will give your videos a professional feel. You don’t want to have a shaky video with weird background noise on your marketing campaign.
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