Sunnsetter

The headsman and the winter widow.

There’s a specific pattern of events that plays out over and over (and over) again, and it looks something like this:

1. Social media platform becomes popular

2. Social media platform is purchased by big media corporation in order to gain access to it large user base

3. Big media corporation realises that social media platform’s demographics are not the demographics they want to sell things to.

4. Big media corporation institutes measures to drive away “undesirable” users, apparently in the honest belief that the outgoing users will automatically be replaced by an equal number of new, more demographically desirable users

5. This does not, in fact, occur

6. Social media platform crashes and burns

Kawase Hasui(川瀬巴水), Night Sea, 1930 (possibly a detail)