Studio ZIG-ZAG

One Hundred and Eight Words: Key Concepts in Media, Volume I: New Media

Year: 2026

Client: Thai Media Fund / Keyword Publishing

Type: Book Design

Award: DEmark 2026 (Graphic & Communication Design)

This book compiles media keywords within a stripped-back, functional form. The cover uses monospace typography, borrowing from coding logic to reflect a digital-native subject.

The layout makes structure visible. Content is organised by category, with group numbering, adjacent keywords and local contents guiding navigation. References and supporting data are systematised for quick retrieval, while a full index enables precise search.

An exposed spine binding allows the book to open flat—designed less as an object to browse than a tool to use.

SPACECRAFTED: Graphic System for Thailand Pavilion at Venice Biennale Architettura 2025

Year: 2025

Client: Office of Contemporary Art and Culture, Ministry of Culture / The Association of Siamese Architects under Royal Patronage (ASA)

Type: Visual Identities / Signage & Environmental Graphics

“SPACECRAFTED” operates as a precise double reading. It suggests forward motion—spacecraft—and, equally, the making of space through craft. Here, contemporary Thai practice is framed as a negotiation between invention and tradition.

The logotype draws on Buckminster Fuller's Synergetics (1975)., translating universal geometries into a disciplined graphic system. This is paired with Kriab mirror—leaded glass set by hand—linking scientific abstraction with vernacular ornament.

Colour follows a similar logic. Palettes are derived from each project, then negotiated into a collective whole—refined, merged, resolved.

Typography mixes 8-bit inflections with vernacular forms and monospaced clarity. A tag system and diagrams organise the works, mapping relationships while keeping navigation immediate.

Editorial Design for the Thailand Pavilion Catalogue, Biennale Architettura 2025

Year: 2025

Client: Office of Contemporary Art and Culture, Ministry of Culture / The Association of Siamese Architects under Royal Patronage (ASA)

Type: Book Design

Award: DEmark 2026 (Graphic & Communication Design)

“SPACECRAFTED” operates as a precise double reading. It suggests forward motion—spacecraft—and, equally, the making of space through craft. Here, contemporary Thai practice is framed as a negotiation between invention and tradition.

The cover typography draws on Buckminster Fuller's Synergetics (1975)., translating universal geometries into a disciplined graphic system. This is paired with Kriab mirror—leaded glass set by hand—linking scientific abstraction with vernacular ornament.

Colour follows a similar logic. Palettes are derived from each project, then negotiated into a collective whole—refined, merged, resolved.

Typography blends 8-bit inflections with vernacular cues and monospaced clarity. A tag system structures each project, while fold-over pages introduce Italian text and create space for layered photographic compositions.

Two Continents, One State: The Political and Foreign Affairs Development of the Republic of Türkiye / Yasmin Sattar

Year: 2025

Client: Patani Forum

Type: Book Design

The tulip, the Anatolian kilim, and the national flag: 3 icons of Turkish identity, refined into a single visual system.

This book translates Ottoman order and vernacular geometry into a contemporary design language. Its cover adopts the pattern of a contemporary carpet, embedding the title within a patterned field derived from the flag’s palette and symbols—part textile, part emblem. Inside, the layout is deliberately restrained. In the opening page of each chapter, the Turkish and English texts sit in measured balance. Chapters are punctuated by black dividers for quick navigation, and footnotes remain visible yet unobtrusive. Images, graphs and tables are proportioned with care, sustaining a steady, continuous reading rhythm.

Marking the 90th anniversary of June 24, 1932

Self-initiated Project

Year: 2022

Type: T-shirt

On June 24, 1932, in the early hours of dawn, Phraya Phahon Phonphayuhasena, representing the People’s Party, declared the end of absolute monarchy and the birth of a constitutional regime at Dusit Palace. This moment was marked by the installation of the “People’s Party Plaque,” also known as the “Origin of the Constitution Plaque.” Inscribed with the words: “Here on June 24, 1932, at dawn, the People’s Party proclaimed a constitution for the country's advancement,” the plaque embodied the radical shift in Thai governance.

Environmental Graphic Design for New Apartment, Prayathai

Year: 2022-2023

Client: Kamkoong Property Co., Ltd. / PHi Architects

Biblio Booth (Book Expo Thailand 2022)

Year: 2022

Client: Biblio Publishing

Steelwork: NPD Steeltech

Woodwork: Birchwood                            

“KEEP ON READING” Visual Identity for Biblio Booth (Book Expo Thailand 2022)

Year: 2022

Client: Biblio Publishing                             

1932[90] SIAMESE (ARCHITECTURAL) REVOLUTION, TU TDS × KMUTT SoA+D Joint Architectural Design Studio Exhibition

Year: 2022

Client: Thammasat Design School, Faculty of Architecture and Planning, Thammasat University / School of Architecture and Design (SoA+D) KMUTT                            

Future: ว่าด้วยเวลา ประวัติศาสตร์กับการเปลี่ยนแปลงทางสังคมในระบบทุนนิยมดิจิทัล / เก่งกิจ กิติเรียงลาภ

Year: 2022

Client: Siam Publishing

Khon [Kaen] Temporary City Exhibition (ขอนแก่น ชั่วคราว / ชั่วขณะ)

Year: 2022

Client: Salayanion  / kommune der 305                           

ความมั่นคงบนรอยร้าว: ประวัติศาสตร์ กฏหมาย และผู้คนในพลวัตความขัดแย้ง จังหวัดชายแดนใต้ / อรรถจักร์ สัตยานุรักษ์ บรรณาธิการ

Year: 2021

Client: Thailand Science Research and Innovation (TSRI) / Princess Maha Chakri Sirindhorn Anthropology Centre

BlueScope Design Award 2021 / BlueScope The Sustainable of Coated Steel Buildings of the year 2021/2022 

Year: 2021

Client: The Association of Siamese Architects Under Royal Patronage (ASA)                            

ความมั่นคงบนรอยร้าว: ประวัติศาสตร์ กฏหมาย และผู้คนในพลวัตความขัดแย้ง จังหวัดชายแดนใต้ / อรรถจักร์ สัตยานุรักษ์ บรรณาธิการ

Year: 2021

Client: Thailand Science Research and Innovation (TSRI) / Princess Maha Chakri Sirindhorn Anthropology Centre 

The May 18 Democratic Uprising (5·18 광주 민주화 운동) (Thai edition)

Year: 2021

Client: The May 18 Memorial Foundation

Re-Imagining Hua Lamphong: The New People’s Space

Year: 2021

Client: Thailand Science Research and Innovation (TSRI)                            

The Reading Room, Bangkok

Year: 2020

Client: The Reading Room, Bangkok

Type: Art Direction / UX Design / UI Design