there's this weird thing people fall into online a lot, where people assume that if the [perceived-to-be-inferior] version of [activity] is discouraged then people will, naturally, do [perceived-to-be-superior] version of [activity] instead. When really it's just as (or more) likely that if [perceived-to-be-inferior] version of [activity] is discouraged people just won't do it at all.
audiobook listeners are not necessarily people who would otherwise do a lot of traditional reading if audiobooks did not exist, many are people who simply would experience zero books. Booktok romance readers would not necessarily be reading the classics if booktok did not exist, many of them would simply not read. Fanfiction writers would not necessarily be novelists if fanfic wasn't an option, many would just be people who didn't write. You know?
