The âBookstore Without a Storeâ
Hold on to your preconceived ideas of the need for a âbrick and mortarâ storefront operation.
With The Snail on the Wall bookstore, Huntsvilleâs Creative Entrepreneur of the Year winner, Lady Vowell Smith, has developed the perfect mix of online sales and pop-up events.
Smith, owner and founder of The Snail on the Wall bookstore, is a book aficionado with a Ph.D. in literature. She established The Snail on the Wall as a âbookstore without a storeâ in 2017, starting with a pop-up store at Randolphâs Under the Christmas Tree market.
With razor-thin margins on books, coupled with major competition from the âBig Boxâ bookstores, community bookstores have had a hard time surviving, even in the best of times.
Smithâs business model has low overhead and high flexibility, but also offers the same services that a âbrick and mortarâ independent bookstore would customarily provide: a curated selection of books, personal recommendations, gifts for readers, author events, and community partnerships with schools, organizations, and businesses.
A lack of small local independent bookstores â a place where readers and authors could meet and share ideas is what prompted the creation of The Snail on the Wall, she said.
âI knew that Huntsville was missing out on nationally known authors coming to our city,â said Smith. âThey were stopping in Birmingham, Nashville, Atlanta, and every place around us because they had independent bookstores and Huntsville didnât.
âI didnât know anything about bookselling, so I thought I would experiment with a âstore without a store.â Then, once the model started, the delivery service worked, and it reaches more people than it would if it were in one fixed location.â
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