Liz

Content strategy is a a planned method used to create and publish content. Content strategy usually has a purpose such of reaching a specific audience whether its to sell a product or gain awareness. I will use this in my project to provide me with a background of the creators methods. This project will provide me with more insight on strategy and how to use it when creating content. 

I believe that videos showcasing the dog's before life will have a higher engagement rate than videos of the dog's current life. I think that seeing a dog at such a vulnerable state provides an emotional response in humans, therefore, sharing and liking the video as a form of compassion. On a platform such as tiktok, people uses likes to show they enjoy the video. Shares are most important because it lets other people know that they purposely want them to view the video.

My research question is- does content that mentions a dog's rescue past show a difference in how many likes and shares a video gets compared to videos of their current daily life? I believe bar graphs are best for my content strategy as it shows the difference in engagement such as likes and shares for each account. This will provide a clear side by side comparison as the difference in height proves which account received the highest likes or shares.

@npfannen

My research question will allow me to collect data by providing me with a purpose, giving me a clear direction. My research question requires me to compare before and after videos. I will be specifically viewing engagement such as like and share counts.

Content strategy is a purposeful plan for creating media that captures an audience's attention. It’s a method used to figure out exactly who to create content for, what to create, and how to structure it. The goal of this strategy is to drive specific engagement and build a discourse community. Content strategy is achieving a goal with purpose.

My research question adds to ongoing conversation about content strategy by exploring the emotional impact of the content. For example, identifying the theme and looking at how it builds social identity between the creators and their audience.

My comfort content is any videos from weratedogs on TikTok! The account posts weekly top 5 dogs on viral dog videos. Some of the videos are more humorous like dogs sledding in the snow but they can also be more heartwarming. One of the dogs posted, Eeyore, had gotten a deputy's attention for their grandmother who had fallen while on a walk.

From the Module 4 data analysis practice project, I've learned how to implement graphs to emphasize data. By playing around with the various types of graphs available, I was able to learn more about which graphs would best suit certain data. I also learned about how to successfully create content. I used to believe that success was shown in numbers but the practice project provided me with a better understanding of purposeful writing.

As tumblr users, we are a culture. Specifically, we are a community of students in writing 318 class who use tumblr to engage with each other's content. We post, like, reblog, and comment on our peers content posts. We can explore other content but we also have a hashtag that helps us connect with members of the class. To reach specific members, like our professor, we can tag them in our posts.

We are a community of students who share a common goal to further expand our knowledge on web writing. We share interests in each other's posts as we reblog and provide insight. Because this is an online class, I appreciate being able to communicate through Tumblr and receive feedback on assignments. I also like participating and reading the extra credit posts that provide more lighthearted get to know you responses.