based off his description of his work at the time, i'm pretty sure this is the blog of the artist who illustrated the storyboard for this particular sport chek commercial with sidney crosby from their (literally award-winning) "your better starts here" campaign from 2012:

most of the storyboard images don't seem to be loading anymore and i couldn't pull them up through waybackmachine either... still i thought it was kind of cool to think about the different types of artists & visual creators who are involved even in something as short as a 30-second adspot :)

also below the cut: photos of sidney bathed in demonic red lighting for the ad campaign lmao

oh captain(s) my captain(s)...