Emma Smith

Cold emailing has been a marketing tactic for years, but it seems to be making a comeback as more and more companies adopt the practice of sending out personalized messages.

(This article was originally posted on our company website. SalesBlink helps sales teams go from Prospecting to Outreach to Closing at a lightning-fast speed)

In the world of sales, there comes a time when you have to let go of a prospect. If you have spent a lot of time and energy on a particular prospect without any benefit in return, it is better to bid goodbye and prioritize hot leads or prospects. That is why we have brought 25 Breakup Email Subject lines to help you out.

25 Breakup Email Subject Lines

1) “Can I close your file?” 2) “Permission to close the file?”

3) “Before I leave….free resources for you” 4) “Should I stop reaching out?” 5) “It is time to say goodbye”

6) “Goodbye from Steve”

7) “Time to part ways”

8) “This is my final email” 9) “Let us reconnect at a better time” 10) “Maybe our timing is off” 11) “Is <name of your company> off the table?” 12) “Closing the loop” 13) “My last try” 14) “Yes or No?”

Read in detail about the rest of the Subject lines here:

(This article was originally posted on our company website. SalesBlink helps sales teams go from Prospecting to Outreach to Closing at a lightning-fast speed)

Daniel Pink’s book, ‘To Sell is Human: The Surprising Truth About Moving Others’ offers a new perspective on the world of sales.

The book has strategies and techniques for sales that seem counterintuitive at first but begin to make sense when Pink provides scientific literature to back his claim.

His book isn’t just for salespeople; anyone can gain new insights from this book and use them in everyday life.

Pink begins by expanding the common understanding of the word “selling.” Selling isn’t limited to salespeople. Everyone is involved in sales in some way or the other. Persuading and influencing others has become a part of our lives.

For example:

1. Managers influence their employees to do something new.

2. Parents persuade their children to help out at home.

We are always trying to convince others. We are “selling” to other people that our vision for doing something is the right one.

With this crucial understanding in mind, the book, To Sell is Human, has become a useful read for anyone.

Selling has changed

Another critical factor that makes the book relevant is that we live in an age of information parity.

A long time ago, the sales world had customers who knew almost nothing about the product. Salespeople would leverage this fact in their favor. No one can try to con a customer at this age because he/she will find out the truth and choose another alternative product.

Therefore, the sales process and how salespeople pitch their product has changed.

The seller should believe in the product

Selling ability enhances if the seller truly believes that the product will improve the customer’s life.

Some products may be more interesting than others, but that doesn’t matter if improvement energizes the seller. A practical understanding of the issues that a product can solve lets the seller believe in the product, and this belief shows in his/her pitch.

Don’t take rejection personally

Another tip for sellers is not to take rejection personally. There may be many reasons for refusal. Sometimes these reasons are not related to the seller’s ability in any way. This view on rejection doesn’t leave the seller dejected and helps him/her get better outcomes in the future.

Attunement, Buoyancy, and Clarity

Daniel Pink provides a new understanding of the sales acronym ABC (Always Be Closing). ABC in Pink’s book stands for Attunement, Buoyancy, and Clarity.

Attunement means perspective-taking. It relates to how well a person can understand and empathize with the people he/she is trying to persuade.

Buoyancy is the ability to bounce back from the rejection faced when selling.

Clarity refers to the ability to filter information, make sense of it and create patterns from it that allow the seller to make better pitches.

To Sell is Human: Selling Techniques

With these critical pieces of information in mind, Pink explains selling techniques that make persuasion and influence easier.

1. Interrogative Self-talk

One way to prepare for a pitch meeting is to use interrogative self-talk.

Usually, salespeople build themselves up by saying, “I can do this”. But, Pink suggests that asking questions such as “Can I do this?” is a better way to prepare oneself. By asking questions like this one, the salesperson can find their reasons for pitching the product.

Questions allow salespeople to think about how best to sell the product and rehearse the pitch in their minds. This gives them more confidence and becomes more effective than affirmative statements.

2. Motivational Interviewing

To Sell is Human by Pink, details how a technique that he calls motivational interviewing helps in persuasion goes beyond the world of traditional sales.

He gives an example in which he tries to persuade his daughter to clean her room. By asking the right questions, his daughter learns about the reasons for cleaning her room. This interaction makes her understand that cleaning the space is essential.

This technique is much better than the carrot-and-stick method that is usually used by most parents.

3. Be attuned to the customer’s motives

The goal of every salesperson is to find and clarify another person’s desire to act.

Before jumping into selling the product, the salesperson needs to be attuned to the customer’s motives. Then the salesperson can provide comparisons that would explain what the customer stands to gain from the product. The salesperson compares the customer’s everyday experience to their possible experience. This sparks the customer’s interest in the product.

Without attunement and clarity, the customer may feel that the salesperson has nothing essential to offer them.

4. Alternatives to Elevator Pitch

Daniel Pink explains several other pitches that are as effective as the elevator pitch.

The one-word rise can be instrumental in this age where everyone is busy and has a short attention span.

The rhyming pitch uses taglines that rhyme in their pitch to appeal to their customers. Rhyming words increase one’s “processing fluency,” which leads to customers remembering your pitch even after a long time has passed.

The question pitch elicits the customer’s reasons for believing in something and strengthens this belief.

Summing up the book ‘To Sell is Human’

1. A salesperson must genuinely believe in the product and in its ability to improve the customer’s life.

2. Sellers must not let rejection affect them personally.

3. Every salesperson must use attunement or perspective taking, buoyancy meaning the ability to bounce back from rejection and clarity in the pitches (ABC).

4. A better way to prepare oneself before pitching the product is to question oneself.

5. A salesperson must provide comparisons that clearly explain what the customer gains from buying the product.

To conclude, Daniel Pink’s book, ‘To Sell is Human’ is a must-read for all salespeople. Another positive for this book is that even people who are not involved in the sales area can read this book to hone their persuasion skills. Throughout the book, Daniel Pink explains his ideas and techniques for effective selling and persuasion with several anecdotes. His arguments apply to everyone and can be used by anyone to have an effective sales interaction.

Welcome to the List of Top Sales Podcasts for all the salespeople out there. These podcasts are surely going to add value to your sales process, skillset, and the lead cracking process.

So grab a mug of coffee and work on the following :

Selecting top 10 sales podcasts

Allocating time to each of them

Implementing your learning

Here are the Top 20 Sales Podcasts in 2021

1. The Amazing Seller Podcast

Host: Scott Voelker

Episode Length: 20–30 mins

Listen On: Website, acast, Podbay, Listen Notes

The Amazing Seller podcast is something you need to listen to if you wish to grow your business steadily. While the host, Scott Voelker, shares many strategies, you could also learn how you can pace ahead through interviews. Besides, the host also helps people with what they have to really go through to build a personal brand and a business online. Recently, Scott spoke on how to stay motivated when you’re still struggling to gain results.

2. The Salesman Podcast

Host: Will Barron

Episode Length: 20–40 mins

Listen On: Website, Stitcher, iTunes, Spotify, Podbay, Listen Notes

The Salesman Podcast is one of the leading sales podcasts you need to listen to, especially when you’re into B2B sales. Apart from hosting interviews, Will Baron gives insights on how a sales representative can close deals. In the recent podcast, the host spoke about how a person can present himself so that the prospects can finally try out the products or avail the services. He also talks about how to win in the B2B sales game and how you could act based on the customer’s psychology.

3. Catalyst Sales Podcast

Host: Mike Simmons

Episode Length: 35–45 mins

Listen On: Website, Stitcher, iTunes, Spotify, Podtail, Listen Notes

Stopping by Catalyst Sales can certainly help if you are unaware of how you could dabble in the world of B2B sales. Way ahead, you can also learn more about revenue operations, and the resources to sell in the best way. Through one of the episodes, you can know more about the approach for selling products or services. The host also emphasizes improving communication and why it’s important to learn relentlessly.

4. Get In The Door Podcast

Host: Steve Kloyda

Episode Length: 10–40 mins

Listen On: Stitcher, iTunes, Player FM, Owltail, PodBean

Get In the Door Podcast focuses more on how you could present yourself when you are trying to sell services to prospective customers. In fact, once you go through the episodes, you could figure out what works out for the business. This would help you boost confidence and close deals effectively. In the recent episode, the host, Steve Kloyda, spoke about a few tips for better sales. He also spoke about how it matters most if a sales representative doesn’t get in touch with prospects who are quite keen on trying out the services.

5. Sales Funnel Radio

Host: Steve Larsen

Episode Length: 15–30 mins

Listen On: Website, Stitcher, Spotify, Player FM, Listen Notes

Hosted by Steve Larsen, the Sales Funnel Radio Podcast brings to you the best marketing strategies to grow a business online. With each and every episode, the host speaks with the sales funnels existing in the realm of online marketing. Some of the episodes for this year cover tips on how sales executives can sell dynamically. He also spoke about the phases with regards to the creation of the Sales funnel for ‘Your Final Offer’, a virtual summit that would be held this year.

6. Sales Influence — Why People Buy!

Host: Victor Antonio

Episode Length: 15–30 mins

Listen On: Website, Stitcher, iTunes, Spotify, PODBAY

This podcast dives deeper into the psychology of customers who buy products or try out services. It actually comes with a suite of episodes with neuromarketing and recent studies pertaining to consumer behavior. Once you’re able to find the answer to the question, ‘Why?’, you are sure to level up the sales game. In order to sell more, the host, Victor Antonio has spoken about how the professional should stop for a while and analyze what might have gone wrong when he was conversing with the prospect.

7. Sales Secrets

Host: Gabe Larsen

Episode Length: 10–35 mins

Listen On: Stitcher, iTunes, Listen Notes, Podbay

Setting aside some time for listening to the Sales Secrets Podcast can surely help you to sell way beyond the conventional way. You will find all the answers in case you are not able to meet your targets successfully. With technology and science, you can take your innate talent a notch higher and make a difference with closing sales. To know how to pace ahead as a successful leader, you could listen to the episode with David Karp.

8. The Modern Selling Podcast

Host: Mario Martinez Jr

Episode Length: 40 mins — 1 hour

Listen On: Website, Stitcher, iTunes, Spotify, Listen Notes, Podbay

The Modern Selling Podcast takes you through everything for selling services in a better way. The host, Mario Martinez Jr. elaborates on how to adopt modern techniques and forget interacting with an old mindset. With the ever-changing business scenario, the host speaks on how to build trust, help prospects, and lure them to get back to you just for grabbing the services. In fact, one of the episodes covers the best way to engage with a customer and push yourself ahead till the prospect is satisfied with what you’re about to offer.

9. The Sales Hacker Podcast

Host: Sam Jacobs

Episode Length: approx. 35 mins

Listen On: Website, Stitcher, iTunes, Spotify, Listen Notes, Player FM

As soon as you subscribe to this podcast, you can listen to the episodes regarding strategies, tactics, and tips from sales professionals. You’ll also know more about the techniques which you may haven’t heard before. You are sure to enhance your skills even when you’re diving deep into the sales game for the very first time. With each episode, you can gather insights through topics like sales psychology, sales process, social selling, sales enablement, and more. You can learn about how you can sail ahead with a strategy in the right direction.

10. Sales Leadership Podcast

Host: Rob Jeppsen

Episode Length: 40–70 mins

Listen On: Website, Stitcher, iTunes, Spotify, Podtail, Breaker

The Sales Leadership Podcast comes with many episodes diving deep into the question of how a person can build a scalable business. So, if you’re concerned about phenomenal growth, then you could listen to discussions with the sales leaders. Apart from best practices and tactics, you are sure to gather ideas for business growth. In the recent episode, you can learn more about time management and how sales leaders can drive ahead by embracing technology. The discussions would also let you know the importance of striving with a high-growth mindset.

11. The Sales Podcast

Host: Wes Schaeffer

Episode Length: 30 mins — 1 hr

Listen On: Website, Stitcher, iTunes, Spotify, Listen Notes

Hosted by Wes Schaeffer, the Sales Podcast helps you to improve inbound marketing skills and generate sales swiftly. In one of the recent episodes, the host spoke about how sales managers focus on results instead of the hours and follow-ups with the prospects. Even when the potential customer is skeptical about the services, the host has helped you to surpass the challenges and use appropriate resources to drive sales. On the other hand, an episode also takes you through how to entice prospects to your business.

12. Cardone Zone

Host: Grant Cardone

Episode Length: 20–50 mins

Listen On: Website, Stitcher, iTunes, Spotify, Player FM, Listen Notes

The episodes of the Cardone Zone Podcast not only deliver tips around online marketing but also the surest shot way to build a large scale business. Much to your interest, you can go through one of the episodes regarding the 10X growth conference. Way back, the host, Grant Cardone also stressed how sales representatives can present themselves naturally when they are interacting with customers. Moreover, as you listen to one of the audio recordings, you can gather business development strategies from a business coach, Brad Sugars.

13. The Sales Engagement Podcast

Host: Outreach

Episode Length: 20–40 mins

Listen On: Website, Stitcher, iTunes, Spotify, Listen Notes

The Sales Engagement Podcast is one of the most popular sales podcasts which focuses on engaging prospects. Just recently, Outreach spoke about why personality development is essential for closing big deals. Moreover, the episodes feature tips so that the strategy never falters. It’s eventually about fuelling business growth and delivering more value to customers. Conversations can help you to create an experience and build relationships with customers. Towards the end, Outreach considers the modern era of sales at every instance when it starts off with the conversations.

14. Same Side Selling podcast

Host: Ian Altman

Episode Length: 10–35 mins

Listen On: Website, Stitcher, iTunes, Spotify, Player FM, Listen Notes

As Ian Altman hosts the podcast, he tries to elaborate more on how to change the sales approach in the modern era. In fact, you would have a different experience altogether when the selling expert speaks about the experience of assisting people and grow revenue phenomenally. The methods in every episode can help you move along with success and guide sales representatives to generate more revenue. You could also go through an episode about resolving problems and embracing innovation.

15. The Art of Sales Podcast

Host: Art Sobczak

Episode Length: 5–15 mins

Listen On: Website, Stitcher, iTunes, iHEART Radio

Regardless of your job profile, the Art of Sales Podcast shares tips to boost sales and get results. Quite interestingly, the host, Art Sobczak, has really drawn out myths about selling through the movie, ‘Boiler Room’. Moreover, one of the episodes takes you through how you could stay relevant and message prospects with a personal touch. Moreover, you can find a better way out to convert inquiries into sales and avoid making mistakes you might have not noticed as yet.

16. The Sales Playbook Podcast

Host: Paul Castain

Episode Length: 5–50 mins

Listen On: Podbean, Stitcher, iTunes, Owltail

The Sales Playbook Podcast offers you sales tips to step up the sales game. In fact, in one of the latest episodes, you could hear more about the host, Paul Castain, speaking about a framework to get better with results. Most of the time, as you go through the episodes, you could probe into how you can win a prospect when it’s important for you to stay ahead in the game plan. Moreover, you can learn how to abandon committing mistakes when you want to close the deal quickly.

17. Sales Chat Show

Host: Sales Chat Show

Episode Length: 15–30 mins

Listen On: Website, Player FM, iTunes, Spotify, PodBean, SoundCloud

The Sales Chat Show is one of the podcasts you must listen to when you wish to hone skills pertaining to selling. Way ahead, as you spend some time listening to the episodes, you can realize the things you shouldn’t really focus on. You could also discover the right way to introduce yourself when you are speaking with the prospect for the first time. If you’re a sales manager, then you can check out what you should look into when you’re hiring a professional for your sales team.

18. Storytelling for Sales Podcast

Host: Ed Bilat

Episode Length: 20–30 mins

Listen On: PlayerFM, Stitcher, iTunes, Spotify, TUNE IN

Hosted by Ed Bilat, the Storytelling for Sales Podcast is meant to drive the sales performance to a higher level. In fact, the episodes focus on the importance of storytelling which can really help to connect with the prospects. You can think about storytelling as art for communicating effectively and build relationships. While you can learn about what you shouldn’t be doing with regards to social selling, you can know more about competitive intelligence for the sales cycle.

19. The Inquisitor Podcast

Host: Marcus Cauchi

Episode Length: 45–70 mins

Listen On: Podbean, iTunes, Podtail

The Inquisitor Podcast has been hosted with the aim to drive salespeople. While you would be learning more about sales management, you can also get tips to sell more. In fact, for sales managers, you can fix the problems in the selling game. Moreover, as you go through the episodes, you can build a sales channel and comprehend everything related to sales a bit more clearly. You could develop a different approach to do things that you may have never tried for business growth.

20. Selling Local Podcast

Host: Dale Dupree

Episode Length: 5–35 mins

Listen On: Website, Stitcher, iTunes, Spotify, Listen Notes

Through the Selling Local Podcast, the host, Dale Dupree, seeks to empower sales representatives and change their lives in a much better manner. While the host delivers his perceptions through numerous episodes, you could also learn from stories with sales leaders. Not just that, you can also go through an episode that speaks about sales through the professional network, LinkedIn. Ultimately, it’s about leading sales professionals and aids them to grow in their careers. Winning deals could just become more manageable when you tune in to change the game.

I know this list was exhaustive enough and I have covered all my favorite sales podcasts!

( This article was originally posted on our company website, where we talked about the Top 79 Sales Podcasts in 2021. SalesBlink helps sales teams go from Prospecting to Outreach to Closing at a lightning-fast speed)

For more sales-related content, hacks, and trends — Stay tuned to the ultimate sales guide blog by SalesBlink

This article was originally posted on our company website. Salesblink helps sales teams go from Prospecting to Outreach to Closing at a lightning-fast speed.

Gone are the days when sales were just about “how can we help you?” or “this is our product” with an affiliative smile.

With the upsurge in technology, the whole process of sales has changed and has incredibly impacted both salespeople and buyers. It has made the world compete for salespeople but has empowered the buyers and given them freedom.

No matter from which industry you belong, you have to follow basic strategies to close a deal. Jotting down a process can ensure that you are following a consistent method to transform leads into sales.

For instance, when you first meet a person, you don’t ask them to marry you (Unless you are Ross from FRIENDS).

First, you get to know the person and then understand them. Go out for some more time and then you come into a relationship when you know it’s a match.

The sales process is the same!

That said, do you know about the sales cycle and how it can help your business?

Well, if you don’t know or know very little about it, we have done the raincheck for you. We have mentioned everything from scratch to help you design a sales cycle for yourself.

What is a Sales Process?

A sales process is a laydown of steps that are followed by a salesperson to take a prospective buyer from the initial stage to the last stage to close the deal.

In a nutshell, these are the magical steps that will convert a potential prospect into a client. It is like a roadmap you lay for your sales team to close the deals.

Why should you follow the sales process?

Well, your degree in sales can take you nowhere if you don’t know the basics of the sales cycle. Of course, implementing new ideas and innovations can enhance the whole process, but implementing all the basics will make all the difference.

According to a study conducted by Harvard business review in 2015, B2B companies that followed a formal sales cycle experienced a hype of 18% in their revenue. There are various benefits of following a sales cycle, and we have mentioned some of them below:

a) It lays down a clear path: Without having a clear vision right from prospecting to making a sale, can lead to failure. With the absence of proper sales, structure prospects can turn down the most profitable deals.

b) It gives predictability: A repeatable sales cycle gives your team a roadmap to win deals. Having an accurate sense of winning rate allows you to forecast how many sales you can close from a given number of leads at a particular time.

c) It helps in filtering the qualified leads: With a well-structured sales cycle, your sales team will effectively filter out the low-potential leads. They will identify the prospects who are willing to purchase the service/product. Investing time on high quality leads decreases the time and efforts wasted; it also shortens the sales cycle.

The 7 steps of the sales process

1)Prospecting: Finding your leads

Prospecting is the very first step of the sales cycle; therefore, don’t rush into it. Take your time and research the industry.

Prospecting involves researching sites or asking for a referral to those who might be interested in your product or services.

Don’t you have any idea of how you can research your sales industry?

Don’t worry; we have broken it down into three steps.

i) Create an ICP: ICP is the acronym for Ideal Customer Profile. ICP is used to define the environmental, firmographic, and behavioral attributes of accounts that are anticipated to be the company’s most valuable customers. You can start by creating ICP as it can give you a focus point and know more about your ideal customer.

ii) Identify convertible leads: Once you are done with your ICP, you can jot down a database of potential leads that are more likely to convert.

iii) Initial Filtering: Even though you have got a perfect ICP, you will still need to set a bar to qualify the leads. The key factors you can consider are:

Rest, if you want, you can add more qualifiers.

2) Approach: Establish Contact

Now that you are done with all the filtering process, it’s time to reach out. You can reach out to the prospects by:

i) Going for the best method: You have to find out what is the best way to communicate with your prospect. You need to know whether they are available on social media, or you can directly reach them via emails or calls. There will be times when you will only have their address; in such cases, you have to connect with them via the old-school postcard method.

ii) Effective communication: Will you invest in something that is offered to you by a total stranger? Well, no one does! Therefore don’t try to make a sale on the first conversation.

Use the first conversation to introduce yourself and what you can offer them or how your services can benefit them. They say you only get one chance to create a compelling first good impression! Please don’t waste it because it is your only chance.

3) Research and Qualify

This is the step where you need to learn more about your prospect. You have to understand their challenges and goals. Also, make sure that during this process, you are reaching out to the decision-maker.

This step allows you to establish how your services can help them.

For instance, you are a bespoke software provider. Let’s say your prospect is facing issues in generating online sales.

First, you have to know the neck-deep pain points and why it is happening.

Then you have to offer personalized feedback and tell them how you can help them. This step can improve the likelihood of closing the deal.

4) Build Trust

Now it’s time to prove to your prospect that only your services can help them. Make your point and educate your customers about the benefits, industry, and everyday challenges. While you are building the trust, you are trying to show your prospect that you are reliable.

During this process, you can find out prospects who will be interested in your services and others who are not ready.

5) Give them a solution

Till here, you were only focusing on the prospects. Now, as you are acquainted with them and learned about their needs. It’s time to make the best offer. You have to keep your offer

i) Relevant: So that they don’t feel it is something out of the blue.

ii) Targeted: You should only tailor them as per requirements.

iii) Personalized: They should know you are addressing their problems, not somebody else’s.

You can customize your offers based on the challenges, budget, and long-term association.

6) Handle the objections

It is doubtful to come across prospects who don’t have objections to your proposal. You have given an offer now the ball is in your prospect’s court. The most common complaints are the pricing, contract terms, deliverables, and the list can go on.

It is best to take them on a call and then patiently justify and empathize with their concerns.

For instance, your prospect is having issues with the pricing. Break down the pricing for them and exactly let them know why you are charging the particular amount and the services you will be offering.

7) Close the deal

Once you have crossed all the hurdles, pat yourself on the back! You have done a fantastic job because it is tough to reach the final stage. The last step can further be divided into two phases:

i) Seal the deal: In this case, the prospect will buy your product/services. But it doesn’t end here. You have to ask them when you can start.

Also, please don’t give a discount in the last step because as per studies it decreases the chances of closing the deal.

ii) Follow Up: Now, you can try your level best, but sometimes things don’t happen the way you planned out. In this case, the best thing is to nurture the relationship with regular follow-ups. The main idea is to keep you in the loop.

The Bottom Line

With consumer behavior and marketing algorithms changing with lightning speed, it is essential to adopt a sales process that helps you convert the leads.

This article was originally posted on our company website. SalesBlink helps sales teams go from Prospecting to Outreach to Closing at a lightning-fast speed.

Cold emails are a way to communicate with a list of prospects, by using email as the key approach of communication. Many times cold emailing is considered spam and it is believed that the General Data Protection Regulation (GDPR) does not allow cold emailing. But, it’s not like that; the goal of GDPR wasn’t to stop cold emailing but to make businesses GDPR Compliant.

For your business, you can send cold emails if you do it in the right way. You just have to be more careful about the method you gather, manage, and store the data you use to send them.

What is GDPR?

General Data Protection Regulation is a legal regulation issued by the Council of the European Union (EU) and The European Parliament in the year 2018. The main purpose is to protect the personal data of EU citizens.

To be GDPR Compliant, companies need to be more aware of the method they handle and use personal data, which includes, among further things such as-

· Names

· Phone numbers

· Email addresses

· Mobile device IDs

· IP addresses

So, here we are giving you some best practices while sending cold emails to stay GDPR compliant.

I. Make sure you have an appropriate reason and the prospect is targeted

Under the GDPR, the personal data you gather should be adequate as well as significant to the purpose of its processing. Always collect and use the data that is needed as a data processor.

For example, if you find a group of people sharing their views on products or companies which are similar to you, they are your possible prospects. If you are not planning to use any data then don’t ask for it.

Basically, if you are planning to mail then don’t ask for their phone numbers or address. Make sure that you are very specific in choosing who your ideal prospects are and who your segments are. This is crucial when you want to get a response to your cold email.

II. Should be able to explain from where you get someone’s email

Ensure that lists you buy and the emails you find are fully compliant with the new regulations. It is advised to keep a record of how and why you have collected and processed data.

If the question arises, where do you get my email from? Then, you are supposed to explain from where you got an email address.

Thus, to cover all GDPR bases something should be kept in mind like be clear how you find their information, and if they ask to delete their data then you have to delete it. Unsubscribing the link is not enough, so delete it in real.

III. Legal Interest should be explained in Cold Email Copy

Under the GDPR, legal interest is one of the 6 lawful bases of processing data. The ICO (Information Commissioner’s Office) is responsible for enforcing the data protection legislation in the United Kingdom and describes GDPR as the most correct basis when the processing is not compulsory by law but is of clear assistance to you or others.

Using legal interest for processing data is only legal if your interest balances the right to privacy of a person. Not hold the personal information of an individual longer than needed. Many marketers like to send a cold email after the preliminary engagement. When you collect personal data like an email address, you need to inform the individual that you have stored it.

For legal Interest, you can check if any of your past clients are in an alike industry or have a similar offering. Look up the LinkedIn profile or website of a company and make sure to see if you’re offering would support their goals. In addition, look for recommendations or information from your network.

To include Legitimate Interest in your email copy, there should be:

· A statement informing the addressee how you have processed their information or data.

· A brief account of why you are processing it.

· Instructions the receiver can follow to change the data you process or ask for the exclusion of their data from your list.

So, these three points should be added to the disclaimer copy of your cold email.

IV. Unsubscribing process should be easy and quick

If you are sending cold emails you need to notify your recipients how to use their right to removal. Recipients need to get an easy and quick way to unsubscribe.

An ‘unsubscribe link’ is very important to be added at the bottom of your email and make sure compliance across your records. An automated unsubscribe link is the most important as well as a basic element of the cold email. The best for the recipients to opt-out is using the “unsubscribe link”.

Moreover, you can also write in the email footer that “our campaigns are free to reply and if you are not interested then reply ‘not interested’, we will remove you from the mailing list and database”.

Hence, if the receiver asked you to delete their data, then it should be deleted.

V. Maintain Your Database regularly

GDPR also means that you should not be holding onto leads for a long time or incorrect contact information.

CRM database must cleanse regularly inactive or unresponsive leads. The contact records must be checked that is fully up-to-date, tag your data to trace how you have collected and processed personal data as well. So, it is advised to remove the leads you no longer require and replace them with active contacts with correct contact details.

Sometimes, you may need to team up on a piece of content with a different company. In this case, you need to notify anyone who subscribes about your intention to share the subscription list with your collaborator.

VI. Data Security must be practiced

GDPR’s main aspect is Data Security and needs to be in focus if you are storing personal data.

Following are some points to keep in mind while sending cold emails:

· Keep records of levels of authorization, by this method you have documents to present if questioned.

· Keep the data of information as long as you require it.

· Always make sure that the systems and software you are using have taken steps to become completely GDPR compliant.

· Making certain any data you’ve stored is protected while you process it.

· Also, encrypt and anonymize data where possible.

What I Liked about SalesBlink

SalesBlink does its job well as a cold email automation and lead generation tool. In fact, it has really helped my sales team increase the outreach. It is capable of searching email addresses on social media sites and automating the process of sending social media requests along with messages on a large scale. My team is able to schedule the follow-ups for cold emails and send emails to potential customers in bulk. The benefits don’t stop with just that, the tool also allows the tracking of the click rate and open rate to help gauge the progress. In short, all that is required for increasing outreach is present in SalesBlink. Another pro is that it is quite affordable at just $99/month.

What I Don’t  Like About SalesBlink

So far I have not been able to find any feature in it that I dislike. The software works well and delivers really good results.

Recommendations to others considering this product

I would recommend SalesBlink to anyone who wants to generate leads and win clients really quick. This software is highly recommended for freelancers, startups and most business enterprises. The user interface is easy to use and has a simple setup that does not require one to be a software expert.

How is SalesBlink Overall?