Untitled

Pretty on the outside...

This week was very busy for the brand and site. The launch was successful, and I made my first few orders and even secured some pre-orders. The goal of the site launch wasn’t just to move inventory and generate revenue, but to test my engagement features and the feedback from my followers, supporters, and customers. The site has been moving slowly but steadily as I manage orders and provide updates and communication with my audience via social media. In addition to completing my first drop, I added different checkout options for lighter cases that include custom detail requests, as well as a new type of keyring accessory for those who opt out of purchasing the lighter accessory. This week, I intend on securing models and a videographer to film a planned visualizer/promotional for the site featuring the accessories, just to boost engagement.

This week’s site patch (version 1.2) includes:

⚰︎ Fixes to site navigation on mobile.

⚰︎ Front page temporary visualizer updated.

⚰︎ The About section now includes my recent magazine feature by Avessa magazine.

⚰︎ New leather accessory "keyring" is now available for purchase.