backofahearse

This month, I also drafted the first tank samples for the site. There’s an unreleased demo that I only made one of, which features a 100% cotton rib tank in black alongside a 30” metal riri zipper on the back with cream tracks. I personally love it, but I didn’t feel confident enough in releasing it just yet, so I kept working on the idea. It was then that I came to the idea for the current October release, “second skin”, after making a trip to a few fabric stores for swatches. I came across this beautiful cotton knit that has a shine on the outside in a black leopard print. It was too good to pass up. I took a sample and got to work immediately, where I translated some of the construction ideas from the demo into the superior version (this is where the leather tag idea came from.) i felt the design was simple and bold and would make a great first collection piece for the site, as I could potentially make a set for it in early 2026. I made the “glamour” tee shortly after as an alternative for those who would prefer a different kind of fit or layering piece. I knew when I started this brand that I would avoid making T-shirts as much as possible. I went to fashion school for 2 years. I’m capable of so much more than making explore page graphic tees. For this piece, I took a different approach by giving it a more alternative and punk look, while still maintaining the overall theme of the collection.

The past month has been another busy month for the brand. Since the past entry, I’ve sent out over 30 lighter cases and 8 keyrings. The number isn’t the focus here, though. I’ve sent some samples out to some of my friends and mutuals who I feel fit the brand identity/demographic. After sharing a sample with a friend of mine in the music industry for promotion, she had gifted it to another artist who just so happens to be one of the artists on my moodboard. Tumblr icon Joanna Kutcha has recently garnered over 100k across her TikTok and YouTube pages for her industrial techno DJ sets. I can recall back to my finals week in fashion school when I would stay up for nights at a time working on my collection, occasionally glancing at my laptop to watch her transition between tracks. There are a few other artists I've been able to send my work to, but it’s such a full-circle moment managing to get a picture with my work and one of my favorites.

This week was very busy for the brand and site. The launch was successful, and I made my first few orders and even secured some pre-orders. The goal of the site launch wasn’t just to move inventory and generate revenue, but to test my engagement features and the feedback from my followers, supporters, and customers. The site has been moving slowly but steadily as I manage orders and provide updates and communication with my audience via social media. In addition to completing my first drop, I added different checkout options for lighter cases that include custom detail requests, as well as a new type of keyring accessory for those who opt out of purchasing the lighter accessory. This week, I intend on securing models and a videographer to film a planned visualizer/promotional for the site featuring the accessories, just to boost engagement.

This week’s site patch (version 1.2) includes:

⚰︎ Fixes to site navigation on mobile.

⚰︎ Front page temporary visualizer updated.

⚰︎ The About section now includes my recent magazine feature by Avessa magazine.

⚰︎ New leather accessory "keyring" is now available for purchase.

The site goes up in less than an hour, and my heart is racing. Since then, I’ve become more accomplished as both a student in fashion and in life than I could have ever imagined. The support system I’ve amassed has been the fuel to my fire for the last 2 years, and every night I lie to rest, I'm so thankful for how close I’ve come to my dream.

To keep the first entry short, I’m excited to put this out. This website serves as more than just a place to shop or spend your money. This website is a digital space. This is a place you can come to read updates about my work and future events and learn more about my history, my passion, my previous works and portfolio, etc. This page is a digital extension of me.

The following presentation features a contemporary art project, as hailed by Miami Fashion Institute alumnus Ajahni Salmon. See the director, designer, and stylist commit to an arduous goal of spreading their influence across platforms—defying expectations while manifesting a unique dark energy through expressionism.

While the brand, cryptically dubbed backofahearse, previously launched in 2025, the purpose of this current exhibit is to express the art movement through the lens of social media. Through this page, you are implored to explore and engage with what is merely an extension of the creator's mind and a fraction of their full potential.