Shiv Naresh Sports | Sportswear Online

Shiv Naresh: The indigenous colour of Indian sports

It will be hard to find an Indian athlete who during his glorious sporting journey has not been attired by India’s indigenous sportswear brand Shive Naresh – that brand the feels and understands the pulse of Indian sports and sportspersons.

The brand that was born out of the need of an athlete has grown on the strength of its understanding for the needs of athletes. A multi-crore rupee apparel brand today with an international presence today has originated some three decades back out of the personal needs of its founder RK Singh, who was an athlete himself. The 76-year-old chairman as an athlete would struggle to get a quality sportswear in Delhi. It was in 1970s that he had to travel to as far as Patiala even for a quality footwear or apparel. That necessity germinated the idea of providing fellow sportspersons quality, affordable apparels that enable them to excel on the field. Ever since, service to the athletes has been the philosophy of the brand that has grown from a household factory to state-of-the-art production unit, powered by several thousand skilled personnel, with a potential to produce 30,000 garment units every day.

“I started Shiv Naresh to provide the young sportsmen of my time with good quality athletic wear at affordable prices. Something, I struggled to find when I used to play. My wife supported my endeavour and helped me make my vision a reality. Today we provide sportswear for various (national and international) teams, (sports) federations, PSUs and even the mass market for the daily fitness and sports’ needs of a common man,” says R K Singh, director and founder, Shiv Naresh. “Athlete First has been our philosophy”.

Some of India’s leading athletes endorse that Shiv Naresh has been a companion and supporter in their rise to the stardom. There may be bigger multinationals in the Indian sportswear market worth ₹ 7,500 crores now. But no other brand matches Shiv Naresh in addressing the needs of an athlete or a team when it comes to providing customised apparels.

“My commercial commitment with a multinational brand today bars me from speaking about Shiv Naresh or any rival sports brand. But I cannot lie to myself for the fact that I am yet to get a more customised and more comfortable kit I would get from Shiv Naresh. This brand and family have been a strong influence in my growth as an athlete. When we were growing up as athletes in the village, Shiv Naresh to us meant India ki jersey, India ka track suit,” a 2018 Asian Games medallist told insidesport.co on condition of anonymity. “How can I forget, they have provided us customised kits overnight when we were yet to attain this recognition.”

This is a brand with global quality and an Indian price tagline, says the athletes.

Hockey India extends contract with Shiv Naresh as kit partner

Hockey India on Wednesday extended its contract with Shiv Naresh as its kit partner for the national teams as well as the annual Hockey India League.

Shiv Naresh, which became the apparel partner of Hockey India and HIL in 2013, will continue to provide both on and off-field playing and training uniform ranging from training shorts and shirts to tracksuits and equipment to the teams.

As a part of its association with Hero Hockey India League, Shiv Naresh will supply uniform for technical officials, umpires and Hero HIL staff, a release said.

HI Secretary General Narinder Batra said, "Having actively participating in various sports and providing their specially designed uniforms for the athletes, Shiv Naresh is a brand that needs no introduction in the sports industry.

Shiv-Naresh: India's Pro Kabaddi League Apparel Manufacturing Brand

Shiv-Naresh have been sponsored to many big leagues and individual franchise like Pro kabaddi league, Mohun Began which is renowned i-league football club and also the official apparel partner to Indian hockey team.

In an Exclusive interview with Indian Economist Mr. RK Singh and his son Mr. Shiv Singh who're the proprietors of Shiv Naresh to apprehend how the company carved out a spot for itself as a sporting brand amidst competition from established international brands like Nike and Adidas. The interview is below.

1) How did you come up with the idea of starting Shiv Naresh?

RK Singh: I wanted to buy certain sporting apparel in Delhi but there were no outlets nearby (in the 1970s). I had to go to Patiala just for a pair of shorts, so I started to learn tailoring – basic cutting and casing. One thing led to another and I ended up opening Shiv Naresh in 1980. Back then, we operated the store from my home.

Shiv Singh: In fact, it was my mother who started stitching apparel. She taught my father the basics. She is the real inspiration behind Shiv Naresh. It is her business acumen that we have inherited.

2) What were some of the challenges you faced?

Shiv Singh: We always worked within our financial limits, not seeking to expand our business by renting huge outlets. We utilised whatever investments we had to develop our products and did not face much competition from big brands because our market is different from theirs. They mainly target consumers while our product is purely marketed to sportspeople at this point.

3) How did you manage to market Shiv Naresh to eminent sports personalities?

R.K. Singh: Mary Kom was a child when she came to us for sponsoring her sportswear. So were Sushil Kumar and Vijender Singh. I’m 75 now so you can imagine why I say that they were kids (laughs). It so happened that they performed well and continued wearing our apparel. I guess that it is also a testimony to the quality of our products.

Shiv Singh: No one knew Mary Kom or Abhinav Bindra before they won laurels in their respective fields. Prominent sporting brands seldom endorse young talent, primarily because they don’t know about them. We are passionate that way and we have good networking in the sporting community since my dad was an athlete. Whenever there is a game or a boxing match, we meet and talk and get to know them personally.

4) How do you maintain the quality of your products?

Shiv-Naresh: India's emerging and most preferred sports apparel manufacturing brand

Since 1987, Shiv-Naresh is moulding the fate of Indian Athletes with its cutting edge innovations for assembling one of the Country's best Sports Apparels and Equipments. Shiv-Naresh have own percept, "From Indian, By Indian, To Indian" which is the chief driving component to give our closest to perfect.

Exemplary, refined, and expertly curated, 'Shiv-Naresh' is a definitive goal for the present sports persons individual. From head riggings to hand gloves, from T-Shirts to footwear, we administer Whole Caboodle.

The reason behind its popularity with sportspersons and teams is its 75-year-old chairman and founder RK Singh, who has himself been an athlete. He remembers how he had to go to Patiala to buy the right kind of shorts when he was young.

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Shiv Naresh Sports | Sportswear Online

Shiv Naresh is an Indian sportswear brand based out of Karampura, Delhi. The company is known for sponsoring the likes of Mary Kom, Abhinav Bindra, Karnam Malleswari and the Indian hockey team. The Indian Economist interviewed Mr. RK Singh and his son Mr. Shiv Singh who are the owners of Shiv Naresh to understand how the company carved out a niche for itself as a sporting brand amidst competition from established international brands like Nike and Adidas. The interview is below.

1) How did you come up with the idea of starting Shiv Naresh? RK Singh: I wanted to buy certain sporting apparel in Delhi but there were no outlets nearby (in the 1970s). I had to go to Patiala just for a pair of shorts, so I started to learn tailoring –basic cutting and casing. One thing led to another and I ended up opening Shiv Naresh in 1980. Back then, we operated the store from my home. Shiv Singh: In fact, it was my mother who started stitching apparel. She taught my father the basics. She is the real inspiration behind Shiv Naresh. It is her business acumen that we have inherited.

Shiv Naresh Sports conducted first-ever kabaddi video challenge

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