Shine likes

Great example of how glossy magazine can evolve to new form factors. Though this is a new title, every existing mag should be thinking about a similar format, we reckon.

More great stuff from ABSOLUT vodka (via Culture Junkie).

Pretty useful.

Skoda's Tour de France TV ad. Brilliantly targeted to the cycling audience.

The average colour of the New York sky every five minutes. That's all.

Very cool! Dorling Kindersley launch interactive augmented reality book for kids

Nice project from Nike in Amsterdam to make running more fun for youngsters by letting them paint virtual graffiti through mapping their runs on Facebook.

Smartly done...a 'preview' of iOS 5 on the iPad.

Nike transformed the soon-to-be-demolished pool in Dagenham into a BMX park for its last 30 days. Awesome.

(via Social Memories: an Infographic Book of your Facebook Activity - information aesthetics)

(via Simon Parker's Map)

Blippar. Like QR codes but, umm, different. Using image recognition Blippar can turn any image into a piece of augmented reality or link to online content. The video tells the story. So it's like using QR codes, right? Except you don't need to include a QR code in your ad. But you do need to include something that tells you it's Blippar-enhanced. And you'll need to one and only (I think) Blippar reader, rather than any number of QR code readers. So I'm not sure about this one.

I think this is a brilliant revamp of the Viking corporate ID. Viking supplies office products, so what better way to link its ID the everyday working life than through the use of doodles. Total win.

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Came to this via Creative Review. New website Brand Toys uses market research data to visualise brands as toys, like this one showing how Coke is seen in India.