I just listened to a podcast ad for Long John Silver’s, and during the ad the podcast host the Long John Silver’s website to be ljsilvers.com. This is the biggest disconnect between the spelled out brand identity and the website URL I believe I’ve ever come across. LJ Silvers sounds like a small stock brokerage, a landscaping company, or an auto dealership. “Come down to LJ Silvers Hyundai Nissan for our Memorial Day Clearance sale!
Anyway awareness of Long John Silver’s appears to be increasing as I hear this ad.














