Have you noticed the latest edition of Charlie Bowater can only draw one (1) face? She did The Princess Will Save You and Cast In Firelight both YA Fantasy set to be released this year. And they are how you say... the same fucking cover
Ah yes so you saw the same tweet I did
I know I literally just posted that we cannot outlaw book covers from looking like each other, but ! Oof!
The only thing that softens the blow here is that Charlie has improved at representing nonwhite features such that characters look like POC rather than tan white people, although,, that bar was low. Anybody remember the ACOTAR coloring book.
(Would you have guessed that 2/3 of these people are nonwhite? Or even that they’re supposed to be three different men? I guess all the men in Prythian have the same haircut?)
But that minor victory is mostly lost in the quagmires of the fact that Charlie’s style is to give everyone instagram face:
I wouldn’t even call this “Sameface” necessarily: that implies limitation, that an artist is only capable of drawing a single facial structure competently. Bowater is incredibly technically talented, she just chooses to give everyone catlike fae eyes and the cheekbones of a starving nymph. (My previous post on this here.)
But I don’t really blame her for that, or for these hilariously identical, nearly devoid of personality covers. Artists are allowed to do whatever they want. Artists who make art for covers are being art directed by designers and marketing teams who bear responsibility for how the finished pieces turn out.
No, this is our fault, as a community and an industry and..... society, kind of, for valuing character portraits that are “pretty” (“pretty” being an extremely loaded, culturally subjective concept) over art that actually Says Something About The Story. Bowater’s style happens to dovetail perfectly with what we currently collectively find pretty, and so we’ve put her art on a pedestal at the cost of everything else art can or should do for our stories.
And this is understandable: in contemporary western culture, pretty is a value unto itself. Seeing our characters portrayed as pretty denotes them as special, as smart, as powerful. It’s almost impossible to de-program ourselves from that reaction. There are approximately five kajillion studies on how beautiful people are at personal and professional advantages; how they’re perceived to be happier, healthier, more successful, and how those perceptions can translate into realities. (Nevermind how thinness and whiteness enter that equation, see above note about “pretty”.) I would love to see more “average” or weird- looking characters abound (and be accurately visually represented) in the YA/ Genre lit sphere, but for now... everyone is pretty.
Which sometimes means everyone is pretty boring.
But that’s just the specific, "What’s the deal with Bowater’s success in book circles and her style and all the sameiness” part of this equation. What if we backed up and asked: why character art at all? Beyond a question of “pretty”-ness (and general obvious Artistic Quality), why do we gravitate towards it, what's the purpose of it, how does it fall flat in a general sense, and how can it be utilized more effectively?
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We’ve hit Peak Saturation on the character art covers and while these two examples are beautifully illustrated, all of the points from my OG post here about them being Meaningless In The Name Of Pretty are on full display and I will not type them again.
Also the DAHS type is a hot mess.
