Untitled

Search Engine Optimization or SEO is one of the major processes that helps in boosting the company’s lead generation by growing the quality and quantity of website traffic. World Internet Usage has grown by 1,239% in the last 20 years and more than 59% of online businesses have witnessed increased digital conversion due to well-structured SEO. And one of the most used words in the SEO sector is backlinks.

Backlinks are important for your online success and involve a variety of activities that are instrumental to the website’s online growth.

What Are Backlinks?

Backlinks are incoming links to a particular webpage. Backlinks represent major metrics determining the ranking of a webpage on the search engines. When a webpage has a lot of backlinks, then it is tended to rank higher in search engines, including Google.

Some of the common terms related to backlinks are:

Link Juice It is generated when a webpage links to any of the articles or website’s homepage, which in return helps in improving the domain authority.

No-Follow Link When the linking of a website to another website has a no-follow tag then there’s no generation of link juice and this link is called a no-follow link. These links are often the outcome of linking to unreliable sites and do not contribute to anything.

Do-Follow Link By default, any links that are added to the website are do-follow links, and these pass link juice.

Low-Quality Link Links that are harvested from spam sites, porn sites, automated sites are considered low-quality links.

Linking Root Domains When several backlinks are coming to your website from a unique domain then they are referred to as Linking Root Domains.

Internal Links The process of linking one page to another within the same domain is called internal linking or interlinking.

Anchor Text It is referred to as the text that is used for hyperlinks. Anchor text backlinks are most effective when you are trying to rank on the search engine for particular keywords.

Well, these are essential aspects of backlinks, and it pays back engaging an expert who brings the right knowledge and best infrastructure to generate the backlinks, which in return boosts the SEO and helps in higher search engine ranking and improved online reputation.

Here are the 3 benefits of Backlinks

Improvement Of Organic Ranking Backlinks are instrumental in giving better search engine rankings. If your content is receiving links from other sites, then that content will organically start to rank higher in the search results. If you are not getting good search engine results, then you need to proactively build backlinks with the help of an expert.

Faster Indexing There are search engine bots that discover new webpages by following backlinks from the existing webpages. An effective crawling of your site on the search engine happens only when the search engine bots have discovered your website. If you don’t have any backlinks, then finding your site will be very difficult by the search engine bots. And the importance of backlinks enhances twofold when you have a new website as they support faster discovery and indexing of your site.

Referral Traffic One of the significant benefits of backlinks is in getting referral traffic. A person who’s reading a blog post often clicks on the given link(s) to know more about the highlighted topic. This is termed as referral traffic. Since the action is voluntary, it’s less likely that the person leaves the page, thereby giving a low bounce rate.

It is no secret that a woman spends a lot of time as well as her energy in caring for those around her. Women not only prioritize their family’s health but also takes care of other obligations first and often push their healthy habits to the back burner. And this often results in poor health and fitness condition of the women.

It is essential to concentrate on ways to keep your body healthy and happy to keep your family and those around you happy and healthy. Until and unless you are healthy, you can’t keep those around you fit and fine. Whether you are a homemaker or a working woman, fitness is necessary and of utmost importance.

Fitness Tips for Women - Rishta Foods Becoming healthy is the best decision you will ever take! You don’t know your limits until you push yourself. The more you concentrate on your health and fitness, the more you and your family benefit from it.

Fitness is indeed a long and cumbersome process, but once you like it, you feel like your body needs it. Here are a few essential fitness suggestions for new-age women to be healthy and fit!

A Healthy Breakfast Is Must The pressure to provide tiffin to your kids and husband and see them off on time or getting ready for office and reaching on time often makes you skip one of the most important meals of the day. However, it is something to completely avoid if you want to stay fit as well as lose weight. Out of all the three meals of the day, breakfast is the most important and it should nutritious, healthy and light. Foods like Idli, Dosa, Uttapam with Sambar and Chutney, Oats, Muesli with Fruits and Yoghurt are rich in protein, calcium, vitamins, fibre and glucose, which not only boosts the energy but also fulfil body’s nutritious requirements.

Say No To Junks And Yes To Healthy Snacks One of the thumb rules to get a fit and healthy body is to remove all the unhealthy junks and oily foods from your food library. They not only affect your weight but also negatively impacts your immunity system. So, choose healthy snacks like Idli, Fruits, Nuts, Dosa, Dhokla and others which are rich in protein, calcium, fats, carbs, minerals, and fibre. This healthy snacking will help you in maintaining weight and reducing the risk of several diseases.

Don't Miss Regular Workout Session You should create a structured exercise plan that needs to be followed daily, consisting of simple exercises like walking, running to tone the body. There’s no reason to commit yourself to a workout you would dread and won’t feel like continuing! Thus, choose wisely because when you find ways to move your body that you enjoy, it won’t feel like a workout at all. Try stepping outside of your comfort zone and do something new. From rock climbing to dance classes, there are numerous ways to get fit and stay healthy. Experts say that women should exercise for at least three hours a week to reach their fitness goal. For many women, the fitness journey becomes easier to achieve with someone by their side. When they workout with a partner, they are more likely to stay consistent in their efforts. Moreover, this together workout session helps in maintaining meaningful relationships, which is an integral part of women’s emotional health, which is definitely not something to overlook!

Drink Water And Stay Hydrated Any sort of workout dehydrates the body and the only way to re-energise the body is to drink water at regular intervals. Along with avoiding dehydration, you will also witness a positive impact on your health and fitness.

Make Time To Relax Too much work pressure or constant efforts to keep the family healthy and hearty can lead to stress and it is indeed an inevitable part of life. It can lead to physical and emotional ailments of women causing negative effects on the body’s health. To combat the effects of stress on your life, you need to make a commitment to yourself to do something relaxing every day. Whether it is a daily meditation practice or reading a good book or even watching a movie, it’s important to find ways to unwind every day and relax your mind from the hectic, cumbersome routine of daily life.

Junk food has taken over the world with a storm. But it seems that the COVID-19 pandemic will blow the final nail in the coffin that will make the world switch from the junks to practice eating healthier. Coronavirus will indeed impact the eating habits of the world, and there will be a significant shift in food preferences and eating patterns all across the globe.

Last year witnessed a growing trend of eating plant-based staples as many associated health conditions to the meat-based diet. However, there’s no such proof that would authenticate the assumptions. But the food and beverage industry has indeed gradually shown a subtle shift and has started adapting the mock meat and meta alternatives. And the Coronavirus outbreak in China has further escalated the thoughts as people are more interested to know how their food is sourced, prepared and finally delivered.

Covid-19 Food Trends The world had already seen the significant push of industrial animal production and consumption and the rise of the vegan food industry, and now the Coronavirus has impacted the food trends of the year. And here’s what we think will be some of the food trends that will take over the Food and Beverage sector post-COVID-19!

Choosing Commodities One of the notable impacts of this pandemic will be on how we buy our food products, especially commodities. Earlier, few commodities were available as packaged and branded like flour, ghee, tea and rest were purchased loose. Now slowly sugar, ready-made batters, mixes, spices and other food products are being available as packaged products and enticing the customers as they are more hygienic, safety standard maintained and credible. Delivery brands like Amazon, Big Basket, Big Bazaar are also embracing the wave by doing store brands, and branded commodities will be more bought than the loose ones.

Return To Home Cooking Well, the fear of catching infection has hit everybody quite intensely. And this will be a major driver towards food cooked at home. ‘Home-made’ is the new normal ever since the lockdown started and it will continue to do so. While many have started hesitantly and reluctantly, home cooking is a trend now. And thanks to the various trustworthy brands, which help you with ready-made batters, mixes that will make your home cooking easier and healthier. And, well yes, much much safer. Plus, it gives a far better family time.

New Value-added Products Home cooking will give a push to the value-added product’s market. Prime consideration will be given to ready-made batters, ready-made pastes, mixes, that will eliminate the cumbersome task involved in home cooking. These will not only lessen the difficult and tedious task but will also decrease the time-consuming steps.

Chef-Driven Delivery Restaurants While many chef-driven restaurants focused on fine-dining experience before the pandemic, now will venture into the delivery business as takeaways will be the next big thing that people will look forward to. The long term food consumption landscape will change, and delivery business will be the ‘in-thing’. Brands who have transparency, quality and good food and curating a better experience for the customers, including hygiene, safety and packaging will be the front runners of the food delivery sector.

Healthy And Organic Food Demand With hygiene and health being the prime aspects of concern, people will tend to choose organic, fresh grown, preservative-free food more and more. People will be more cautious about the food they eat, and thus, products with immunity-boosting agents will be more in demand. Whole wheat products, organic supplements, preservative-free batters, mixes with organic ingredients will be consumed by the world more and more.

8 IMMUNITY BOOSTING FOOD ITEMS TO INCLUDE IN YOUR DAILY FOOD HABIT

A nutritious diet and an optimally functioning immune system is the key to a healthy life. Indeed, this combination can never go wrong. With a healthy immunity system, you can dodge any virus and safeguard yourself from any disease.

The immunity system of a body comprises of proteins, cells, organs and tissues. All of these together carry out several bodily activities and fight off pathogens like foreign bodies, bacteria, viruses or infections or any diseases. A good immunity system is like a shield, it will wage war against the foreign bodies to keep your body fit and fine.

“The four components to keeping your immune system healthy are good nutrition, exercise, breathing and meditation.”

– Ann Boroch, a certified nutritional consultant, and naturopath

Foods that Boost Your Immune System - Rishta Foods Strong immune system is a must! And the world realizes it today, more than it ever did!

Here are a few immunity-boosting food items that will help your immunity system to successfully deal with any infection and emerge stronger and confront similar threats in the future in a better way.

Fermented Foods Probiotics are good bacteria that are present in fermented foods like pickled vegetables, yoghurt, Idli, Dosa and other foods. These can actually help boost the immunity function of your body. It promotes beneficial bacteria growth in the gut, thereby stimulating the immune response of the body.

Fermented food like Idli, Dosa are rich in Vitamins and increases bioavailability of minerals in food, helping the body assimilate more nutrition. Fermented food items are pre-digested by good bacteria and yeast, and therefore, the nutrients get easily absorbed by the body.

Dry Fruits and Nuts Dry fruits like dates, walnuts, almonds contain vitamin E, riboflavin and niacin and other minerals that help in building immunity system. Vitamin E as an antioxidant keeps the cells healthy. Dried fruits give the body a good mix of protein and sugar and also keeps the energy levels high.

Mushrooms Considered as a delicacy by both vegetarians and non-vegetarians, mushrooms are extremely good for health. They are rich in antioxidants and Vitamin B. While Vitamin B boosts the healthy immunity functions, selenium lessens the risk of severe infections. They also contain all the 17 essential amino acids needed for the body.

Indian Spices Indian spices like turmeric, mustard, asafoetida (hing), coriander, fenugreek (methi), cloves, pepper, cinnamon, garlic, ginger and curry leaves helps in digestion and flush out any sinuses from the body. Thus, your body’s immunity system is boosted further.

Leafy Veggies Green leafy veggies like cabbage, spinach and broccoli are good sources of vitamins A, C and E, as well as folate, fibre and antioxidants. These contribute towards proper cell function, integrity and their development. These can be enjoyed as salads or soups and are lip-smacking in taste.

Tea A cup of tea can truly help in developing as well as boosting your immunity system. Any tea pack contains a big dash of polyphenols, flavonoids, and antioxidants that neutralise free radicals, which can destroy healthy cells and also cause early ageing. It’s also a good means of hydrating your body. It is recommended, to not mix it with milk, as the proteins in milk connect with the polyphenols, thereby reducing its effects.

Soups A bowl of hot chicken soup is not only light but good for hydration and includes a good source of protein and starch. Hot soup can be also made with different veggies like carrot, spinach, garlic, onion ginger and others. The stalk of all these supports increased secretions that help in getting rid of bacteria and viruses from your body, while the spices in the soup have an anti-inflammatory impact against colds and even help overcome coughing, pain and fever and act as a light sedative too.

Meat Products Chicken, beef, pork, seafood – any meat has huge protein and nutrient content that is needed by our body to build as well as repair tissues. They also contribute towards the growth of white blood cells that fight infections. Meat also supplies Vitamin B, zinc, iron and even Omega-3 (from fish and seafood) — additional nutrients, which our body uses in putting up its defence mechanism at work and combating various infections and foreign organisms.

10 FACTS OF IDLI THAT WILL BLOW YOUR MIND

Julia Carolyn Child, an American cooking teacher, author, and television personality once said, “People who love to eat are always the best people.” Do you love to eat? We bet you do!

And when it comes food, one dish can never skip our mind. Guess what we are talking about! Well, we are talking about India’s healthiest breakfast – Idli and Sambar.

idli health benefits Imagine a plate full of hot Idli accompanied with a spicy chutney, and sambar! It is a comfort food filled with loads of nutrients as well as taste. Idli sambar combo is one of the most nutritious breakfasts one can ever have. Made of fermented black lentils and rice, the nutrient quotient in idli is so high that it has been recommended by several organizations across the world, including the World Health Organization (WHO).

This savoury rice cake has several variations based on the region. Idli is indeed one of the most favourites dishes in India. And thanks should be given to the South Indians who came up with this delicious item of the world. Idli originated in ancient India and it was localized in the past. However, its taste and other aspects made it a Pan India delicacy and soon it became a global food.