The most niche profession Iβve heard ofβ¦
On my drive to work the other day, I listened to an interview of someone who does copy-writing for artist websites and blogs. I absolutely LOVE getting to know about niche professions, and I donβt think you could get any more niche than this. Her name is Hannah Scott and her website is clarityandflair.com. Basically, if youβre an artist (or any creative entrepreneur) and have a website, you can hire her to write the text part of your website and compose blog posts for you. Her process seems thorough because she spends time understanding your process, your goals, your branding, your product, your thoughts and ideas, and then crafts her words in a voice seemingly close to yours, which is brilliant!
As I was thinking about her profession, I realized that this woman has not compromised on any aspect of her passion to make a living. She is the true example of doing what you love doing. Iβve seen people who love to write, who work for editorials or advertising agencies. As day job, they write whatever is the assignment, whether it is the copy for a washing machine brochure, or the delectable description of a gourmet cookie. They might enjoy doing it, but they donβt get to choose what to write about. Any writing that they do purely out of pleasure has to be done outside of work. For many people, this is enough! At least you get to write for a living, and thatβs what you love to do, which is fair. But Hannah, she loves writing, and sheβs really good at it. At the same time, sheβs an artist, interested in interacting with artists, and more importantly she understands the business of art. I didnβt even know βCopywriter for Artists websites and blogsβ was a profession. And maybe she didnβt either? She just combined all of her passions, and created this new βpositionβ or profession for herself.
What amazes me is not her ability to create a profession for herself like this. What amazes me is that sheβs able to find an audience for it. Sheβs able to make a living off of it. (I checked the prices on her website, and youβve got to be fairly serious about your business to be able to afford her). And that led me to thinking about how evolved the consumer is, in other, more developed countries. I frequently read about art pricing in the US, and I realize that if the same prices existed in India, artists wouldnβt be able to sell anything (of course Iβm talking about independent non-famous artists β not ones who are public figures).Β
If you remove the geography bias (India vs. the US), on one hand I see someone offering something as niche as textual communication elements for an art business, being able to find clients, yet on the other hand I see people with skills as broad and generic as βGeneral Managementβ (which could theoretically be useful for thousands of companies) having a hard time finding a job. Maybe itβs not about the size of the market. Maybe itβs about identifying that niche group of 100 people who want what youβre giving, and making sure 60 of them come to you. Itβs not about being in a popular profession. Itβs about being popular in the profession of your choice, no matter how small it is.
P.S. I donβt even know if the profession βcopywriter for artist websitesβ has a niche market or a huge market. For all I know, there could be thousands of people doing this, this is purely based on my assumptions π