REY-ZORRO

The multidisciplinary brand provokes society with brutal honesty in their new collection Race War

text Kara Kia // 11 December 2017

photo Nick Knight // ShowStudio

Fecal Matter is an anti-fashion and music brand based in Montréal, Canada, created by partners Hannah Rose and Steven Raj in 2015. After declaring their mutual hate in their final year of design school they decided to team up to make fashion interesting again. They believe that fashion lacks true individuality. Human clones share a giant closet of brown trench coats, white wedding dresses and collard button up shirts. Fecal matter, much like their name, wants to provoke society’s codes of normality and inspire people to think critically without being ashamed or afraid. Inspired by provocative image makers Leigh Bowery, Michele Lamy, Rei Kawakubo and Alexander McQueen, Steven and Hannah want Fecal Matter to express brutal honesty in fashion.  

“The way the system and the industry is orchestrated, is against honesty. In an ad campaign, you’re presenting the model in the clothing, in a nice setting but that is not how the pieces are made, that’s not how the model is treated during the shoot, most of the time. Nobody is going to wear it in that setting. What we hope is just to show how far a person can go, to a point where it’s so brutal and honest and so literal that we don’t have to tip toe around things anymore.”