What is Google Tag Manager and Why You Should Use it
There is a whole suite of Google services available that makes life easier for webmasters and marketers. More often than not, individuals that run a website will install Google Analytics to track website traffic and they will likely utilize Google Search Console and/or Google Ads for their SEO and PPC efforts.
For the most part, you can run your website and marketing efforts based on these services and do a good enough job with your conversions.
If you are looking to gain greater visibility on what website visitors are doing on your site once they get there, then Google Tag Manager is for you.
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