Reliable Acorn

While links might not be as important as they used to be, they're still a fundamental part of the algorithm. We just need fewer, better links than before- since Google simply ignores low quality links.

Sometimes SEOs miss the forest for the trees.

It looks like our SGE strategy might need to consider Facebook as well!

One way to prepare for SGE: think about entities and how to convey it using schema markup.

Don't just publish your content- promote it. And by "promote it" I don't mean. "regurgitate it anywhere you can." Have a strategy.

In an era of paranoia and conjecture, this article does a great job of providing helpful, practical steps.

This is an exciting update! Anything that improves tracking accuracy (especially attribution) is a good thing!

SGE is going to change a lot of SEO strategies, especially branded strategies. However, branded SEO has never been a growth opportunity- it only responds to your brand’s demand, rather than create demand for your brand.

How long does it take to get results with digital public relations? It’s the million-dollar question every brand wants to know.

What does Google say about AI content?

Look at how fast ChatGPT reached 100 million users! #DidiMarConSouthAtlantic

Are you thinking about rebranding? Before you do, consider this Reddit thread.

While HTTP->HTTPS links can pass PageRank they won’t pass referrer data to your analytics. Watch out!

Links might be important in the future BUT (if you read between the lines in this article) they’re still important today!

It’s always funny when someone thinks they’re coming up with a new way to trick Google- and it’s the same old tricks. I’ve been doing SEO so long that it’s repeating itself.

A/B testing is a great idea- just make sure you don’t hurt your SEO efforts while you do it. Google just released some updated guidelines to make sure you don’t cut off your nose, despite your face.

Have you used it?