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Thanks to this new campaign, you’ll never take the wrong way anymore.

Gillette turned to public relations for a creative solution to help make a national retail promotion in Brazil, leading up to the 2018 World Cup, a runaway success. The promotion revolved around a pair of limited-edition “lucky” boxer shorts honoring Brazil’s football superstar, Neymar Jr., which fans could receive in store with a Gillette razor purchase. Product had already shipped to stores nationwide when Neymar got injured and couldn't premiere them in a friendly with Germany as planned. Now Neymar's "good luck" boxers weren't going to be perceived as so "lucky" anymore. PR needed to rescue the promotion and create an entirely new narrative around the boxers to turn them into a cult item that every Brazilian football fan wanted. The campaign reached over 10 million, garnered 300 million viewing minutes, 375 million media impressions, and 3 million+ social engagements. Gillette had its strongest sales quarter in Brazil of 2018. 

As a result, Peperami’s new Beef Animal introduced his inimitable character to over 25 million people either side of Valentine’s Day. The online Peperami community gained over 10,000 new followers, and the Peperami beef variant saw rapid growth, 9% ahead of the market.

We decided to inspire female engineers of the future by visiting a primary school. Four young children were shown a Range Rover Sport SVR and given a simple task: draw the person who you think helped to engineer the car. The results were captured on a charming film which was released on INWED, ensuring JLR dominated the conversatiion with TV coverage on BBC Breakfast, Sky News and Bloomberg.

Hijacking the buzz around the infamous Fyre Festival, Shutterstock recreated the original promo video, swimming pigs and all, in 24 hours with just over $2,000 in stock footage. Aimed at changing the perception of stock and engaging with the design and creative communities, Fyrestock went viral and saw over 2 million views in the first week.

Post-event research revealed that 43% of people who saw the campaign would be more likely to use LinkedIn if they were looking for a job and 48% of people believed LinkedIn to be ‘a place for people like me’.

Did a Vegan Sausage Roll begin to heal a divided nation? 20,000 signed a petition calling for a vegan version of Greggs’ most iconic product. So Greggs made the impossible; the Vegan Sausage Roll. ‘The Next Generation of Sausage Roll’ campaign broke records, delivered commercially, and elevated the launch to a national debate about the evolution of a British icon.

We realised that if people stopped relying on best-before dates, food waste would decrease significantly. What if we could find a way to remind people to smell and taste the food before throwing it away? We created Old Milk, a perfume that smells just like milk gone bad. The perfume works as an unexpected way to remind people to use their sense of smell to determine when a product is ready for the trash. By spreading Old Milk through social media, online, print and outdoor, Coop made sure their important message couldn’t be missed.

Blackout Track became Asics' most successful shoe launch of all time.

The pulsing of the Christmas lights was controlled by his heartbeat from over 100 miles away in the last shopping week before Christmas day, creating an emotive tale, which spread around the globe – generating coverage in 31 countries, increasing web traffic to child heart charity, Tiny Tickers, by 365% and doubling their donations YOY.

Steeds minder mensen gebruiken een condoom als ze vrijen, terwijl het de beste manier is om je tegen een seksueel overdraagbare aandoening (soa) te beschermen. Volgens Soa Aids Nederland is dat geen goede ontwikkeling.

Wie graag in zijn eentje op restaurant gaat, kan bij de Japanse restaurantketen Ichiran terecht. De obers nemen de bestellingen op in absolute stilte en lossen eveneens geen woord wanneer ze de noedels serveren en afruimen. De keten heeft in New York net een tweede vestiging geopend.

Een Brits koppel dat op huwelijksreis een avondje flink was doorgezakt in een romantisch hotelletje aan het strand in Sri Lanka, werd de volgende ochtend met een grote financiële kater wakker. De Britten bleken het hotel waar ze verbleven te hebben gekocht.