Book Title: Brand Identity Design
Author Name: Alina Wheeler and Rob Myerson
Pages: 329
Year of Publication: 2024
Publisher: Wiley
Summary: Rawan Yasser Saqer
The book outlines a thorough process for developing brand hierarchy, covering every aspect from research and analysis to implementation and evaluation. The introduction emphasizes the importance of brand identity beyond mere graphics, highlighting its critical role in shaping consumer perceptions and fostering loyalty.
Chapters include a definition of brand identity and its significance, the necessity of research in understanding target audiences, and strategies for crafting a cohesive identity that aligns with a brand’s mission. Key design fundamentals are discussed, including logos and color palettes, alongside practical advice on applying identity consistently across various platforms.
Additionally, the authors address the evaluation of brand identity through research and feedback, offering case studies that illustrate successful identity development in real-world scenarios. The final chapter explores current and emerging trends in brand design, particularly the influence of technology and social media on brand interactions.
Overall, "Designing Brand Identity" serves as an essential reference for anyone looking to understand the intricacies of branding and to create impactful, lasting identities in a competitive marketplace.
I highly recommend reading it, as it offers invaluable insights and practical strategies that can elevate your understanding of branding and enhance your design skills.
@uob-funoon
