Reem

Brand Identity for Happy Face Pizza by Pentagram

Happy Face Pizza is a new pizzeria offering all-day dining and takeaway in London’s King’s Cross. Happy Face Pizza is music-orientated. Its basement is home to the late-night, vermouth-led cocktail bar Supermax, which pays homage to Italian discotheques through a soundtrack of 1970s Europop and slow tempo funk.

Pentagram’s identity has been designed to embody the idea that a single illustration, the ‘Happy Face,’ could convey the contentment felt after the enjoyment of a good meal. 

Signage and fixtures throughout the restaurant use a vivid colour palette of green and yellow to play on a 1970s pop theme. Light blocks suspended from the ceiling spell ‘pizza,’ a smiley mascot hangs over the door, and bright, retro speakers painted in the HFP theme play a mix of classic hits and old disco.

Brand Identity and Packaging Design for Goldmine Gummies by Robot Food

In California, cannabis edibles are big business. Yet all the brands in the category look the same – either following the cheesy ‘stoner’ tropes or opting for an ‘old fashioned boiled sweet’ style aesthetic in an attempt to seem credible. This brand was all about intrigue and escapism so, using the name as a springboard, we created a playful narrative thread to run through everything.

We tapped into the nostalgia of brands we grew up with and loved as kids and reinvented them to suit adults today, encouraging people to find their Goldmine – whatever that means to them. Inspired by the world of cosmetics, we created a whole host of branded displays to inject some much-needed excitement into the in-store experience.

✨FA223✨

midterm examination project (designing a poster)

@uob-funoon