Mach-Hommy and DJ Screw's business models amaze me, man. Screw was selling tapes out of his house until his operation needed a physical location. Til this day, Screwed Up Records and Tapes is a one-location business that only sells DJ Screw stuff.
Mach-Hommy drops more stuff on digital platforms now, but he had a long stretch where he only released small-run physicals directly to his consumers. No big rollouts, no blogs, no IG Live scandals. Straight, luxurious heat straight from the source (and priced like it, too).
Those two give hope that the work can speak for itself. It seems like people are getting more and more tired of the algorithm these days. All the social media stuff turned out to be fake. One-to-one connections and making people feel something is what's real.
If y'all know about any other rappers who go straight-to-consumer and don't even have social media pages, let me know! I'm always trying to peep business game from the hip-hop perspective (Roc Marciano, I see you).