Rap Musings

WE ARE IN AN EXTREME STATE OF EMERGENCY!

LIL B'S CATALOGUE HAS BEEN REMOVED FROM STREAMING PLATFORMS!!

EVEN THE PLAYLISTS FROM HIS YOUTUBE CHANNEL ARE GONE!!!

RUN UP THE VIEWS ON THE BASED GOD'S MUSIC VIDEOS WHILE HE FIGHTS THE BATTLE OF HIS ARTISTIC LIFE!!!!

Lyor Cohen, YouTube's global head of music, wrote in a blog post that the social media/video sharing/streaming platform won't submit streaming data to Billboard, the music chart publisher, because the later uses an "outdated" formula to calculate the value of advertising-supported streams.

If this holds, what would that mean for artists like NBA Youngboy? Are there any prominent contemporary artists with a Lil B-like mindset who build their careers by posting to YouTube without any hope of charting or going platinum solely on ad-supported YouTube views?

There are so many ways to have a successful music career without charting or being covered by mainstream music publications. But, this has to have SOME kind of consequence, right?

Here's a link to YouTube's official blog post on the topic:

Who is this Yung OG Rawby cat? 🧐 He's a lil nice! Versatile, energetic, and appears to represent Jacksonville, Florida (always a plus). Tap in and let me know if you know!

Mach-Hommy drops more stuff on digital platforms now, but he had a long stretch where he only released small-run physicals directly to his consumers. No big rollouts, no blogs, no IG Live scandals. Straight, luxurious heat straight from the source (and priced like it, too).

Those two give hope that the work can speak for itself. It seems like people are getting more and more tired of the algorithm these days. All the social media stuff turned out to be fake. One-to-one connections and making people feel something is what's real.