RaiseLikes.com

When you think about YouTube marketing, instantly dollar signs start appearing in your dreams. While many YouTubers have actually made it a lucrative business, the same cannot be said about countless other YouTubers who began their journey and then dissipated into thin air soon after.

There are usually two reasons that people might want to increase brand awareness. It can be because they are supporting a cause they believe in and want more people to know about it or more likely, because they want more sales for their business. In fact, some brands focus more on increasing brand awareness than they do on increasing sales. That’s because they know that if they focus on the former, the latter will automatically happen.

To say that social media marketing can be time consuming would be a huge understatement. But there are a lot of tools available now that let you manage your social media tasks more efficiently in as less time as possible.

Everyone is doing social media marketing now, be it a large business or a smaller one. They all want to hop on board to get their brand the social media presence it needs. But social media marketing is not as simple as it seems. There is careful planning involved in every step.

New tools will be rolling out on both Facebook and Instagram in the coming weeks for U.S. users that will allow users to manage their time on these social networks. They announced these tools because according to them, mental well-being is affected when users are passively and aimlessly scrolling through their feed, not while communicating with their friends and family.

Social media is always changing and morphing into something better. Which makes some businesses afraid to dip their feet into its waves because what if they can’t adapt their marketing strategies to the latest trends?

Facebook has an average of around 1.18 billion daily active users and that’s despite people thinking that Facebook is no longer the first choice as a social media network. So, yes, people are always there for marketers but that doesn’t mean that they are easy to reach. Facebook’s organic reach is really low for the most part and unless you pay for Facebook ads, you don’t have a good chance of having a large following on Facebook.

But, even if you do pay for Facebook ads, it won’t really work unless your ad is good enough to attract people’s attention. On average, people share 2.5 million pieces of content per minute on Facebook. That’s a lot of content to compete with for attention, isn’t it?

There are a bunch of reasons why someone would want to become an online celebrity. It could be to raise awareness about a cause, promote their brand, being popular or making a living out of it. But whatever the reason, becoming famous online is not an overnight kind of thing.

Attracting the right audiences and making them stay with you long term is not easy and requires a lot of hard work and dedication. And if you are doing this to earn money, gaining the attention of eager advertisers is also a big task.

It’s globally known that for a brand to grow to its maximum potential in this digital age, a good social media presence is an absolute must. Social media acts as a bridge between customers and brands which makes the brand better because it’s easier to know what the customers want in your products or if they want some changes.

But the trouble is that it’s not that easy to grow a noticeable social media presence, at the very least, not without some financial investment. Sure, you could gain a couple hundred or even a thousand followers (if you’re lucky) through free and organic strategies. But, that’s nowhere near enough to make your brand successful on social media.

What does make a difference is social media ads. Yes, you may be annoyed by ads on your news feed, but that’s just because you are not the ideal target audience for that ad. You must have come across ads that just make you want to click to see what’s on offer at least once in your social media using experience. That’s how good an ad should be and if done right, it can take your business to the next level.

It’s proven time and time again that the most effective type of marketing is the word of mouth marketing. That stands especially true in the case of startup brands. Why? When you get some followers and make them happy and satisfied, they usually share their experience with their social circle. Then those people check out your brand and if they like what they get, they talk about it with their audience and the cycle continues.

Almost all of the businesses in this digital age have turned to social media for their brand marketing. And why not? Social media has become the most powerful mode of marketing and advertising. But while it’s old news for those brands and they are making progress in their niches, the new brands have to start at the beginning. They have no idea how to plan their social media marketing strategies and are afraid of taking the plunge.

With over 800 million monthly active users, Instagram is not a platform to take lightly. Yes, there was a time when Instagram was said to be a platform for teenagers and young adults but now almost half of Instagram users are business marketers. They recognize that it’s a platform that offers more engagement than other conventional social media platforms while also the one of the best ad plans as well.

Before you start marketing your brand across social media platforms, you must do one thing and that is figuring out your target audience. You need specific demographic of people to target your ads. Otherwise, you will just be shooting arrows in the dark. For example, if you are selling anti-aging products and services, you need to target people over the age of 25 because younger people won’t need them. I’m sure you understand by now that figuring out your target audience is essential for successful brand marketing.

What do you hope to achieve when you are using social media marketing to increase your brand awareness? Obviously, you will want to get your content noticed by as many people as possible. The best case scenario would be if you content goes viral. We all know how going viral can increase brand awareness and sales.

Sometimes this kind of thing happens by accident. You wake up one day and realize that the content or video that you posted last night has now gathered millions of views. But these kind of accidents don’t happen often. Most of the time, you need to make efforts to make your content go viral in the online community.

In the past decade, people have come to recognize the influence social media marketing can have on their brand marketing and sales and that’s the main reason that most of the businesses today use social media marketing. Quite a few of them don’t get the results they want but there are countless others who have achieved their goals and more by using social media marketing.

The brands who don’t get the results all have one thing in common and that is they make a few mistakes along the way which end up costing them a great opportunity to market their brand. One of the most common mistakes that new businesses do is that they spread themselves too thin over multiple social media platforms right from the beginning.

Yes, large brands tend to have a profile on almost all the social media platforms, especially on Facebook, Twitter and Instagram. But they also have dedicated teams designated to one social media platform each. They have resources that allow them to juggle these social media platforms and if you have these resources as well, then you can do it too. But if you are a startup, you may not have these special teams of social media experts and for you only one platform (2 at most) at the beginning is enough.