In the News & Press Releases of Rain Cosmetics

For Immediate Release: August 21, 2012 Press Contact: Dustin Smith, 310-975-1640, [email protected]

Los Angeles, CA – TLC has started production on a new series, VEGAS HIGH ROLLERS (wt), exploring the lives of five high-powered women at the power center of one of the most vibrant, compelling and notorious cities in the world – Las Vegas. In a city known for both its neon-fueled excess and off-the-strip darkness, this group of influential individuals runs the town - from the businesses they operate, to the connections they hold, to the secrets they keep. The series will explore these women's personal and professional worlds, providing exclusive access to their one-of-a-kind lifestyles and unlocking the determination and passion necessary to find success in a town where so many fail.

TLC has ordered eight hour-long episodes, which are being produced by Evolution Media. The series has a tentative December premiere date. 

Thriving by negotiating Las Vegas’ over-the-top opulence and gritty underbelly, the five women featured in the series are:

• LANA FUCHS: owner of Billionaire Mafia Enterprises, a luxury clothing line, a record label, and a concierge service. Married for 20 years, Lana enjoys a life filled with every luxury (obsessions include a pet monkey, a collection of guns, and a passion for diamonds) befitting of a woman who says and does whatever she wants.

• AMY HANLEY: daughter of reputed and controversial Mob boss Tom Hanley, she has deep and dark roots in the city, and a unique relationship with her colorful mother. Amy's businesses include a firm that handles the top-secret financial issues of elite movers and shakers who have fallen on hard times.

• JENNIFER HARMAN: regarded as the best female poker player in Vegas, and arguably the world, she lives and breathes the sport. She can win - or lose - millions in a single hand, and her calculating approach to the game also applies to her personal life and the people in it.

• ALICIA JACOBS: an entertainment reporter, she is a former pageant queen who uses her local celebrity to move within Las Vegas’ exclusive social circles. However, her knowledge of the town’s secrets sometimes puts her at odds with those who fear she knows too much.

• LORI MONTOYA: owner of the high-end Rain Cosmetics, she is a Vegas native with ties to the city's legendary hotels and nightclubs and is treated as a VIP wherever she goes. She and her husband are working to launch the ultra-exclusive Presidential Club.

Also in the ladies' circle is KIMBERLY FRIEDMUTTER, a relative newcomer to Las Vegas, whose husband is a renowned architect responsible for much of the city's unique skyline.

LAS VEGAS- May 9, 2012- Rain Cosmetics announced today a continued partnership with the Miss Universe Organization as the Official Cosmetics Sponsor. The Las Vegas-based beauty brand, who made it's pageant debut last summer, will sponsor the 61st annual MISS USA® Pageant, which will air on NBC Sunday, June 3 (9-11 p.m. ET) from the Planet Hollywood Resort & Casino in Las Vegas at the Theatre for Performing Arts. 

The fun and flirty cosmetics line gets its inspiration from and is based in Las Vegas, the city that the Miss USA Pageant calls it's home away from home. The company's  lightweight, long-wearing products with rich pigments and high-definition finishes will allow the 51 beauties to showcase their flawless faces both on and off camera.

"We are happy to welcome back Rain Cosmetics as the Official Cosmetics Sponsor for the 2012 Miss USA Competition," said Paula Shugart, president of the Miss Universe Organization. "Their long-lasting, high quality cosmetic line will provide our contestants with the camera ready look they need for their stay in Las Vegas and the night of the competition."

Rain Cosmetics owner, Lori Montoya said, "Rain Cosmetics is thrilled to continue our partnership with the Miss Universe Organization. Last year was a huge success, and we are excited to work with another great group of contestants. Our long-wearing formulas have the rich pigments and staying power that will help them put their best faces forward during the competition."

Rain Cosmetics and their team of professional makeup artists will work with the Miss USA contestants during their two-week stay in Las Vegas, including the preliminary competition and the live final broadcast.

About Rain Cosmetics: Rain Cosmetics is the first makeup line born in Las Vegas—inspired by the city's glamorous nightlife. With its sleek, chic packaging, richly pigmented colors, and high-definition finishes, Rain is rapidly becoming as celebrated as the city the products are named after. From Peepshow and The Strip to Velvet Rope and Stretch Limo, the eye shadows, lip glosses and foundations are synonymous with celebrity style. For more information, visit: www.raincosmetics.com and follow the brand on Twitter @Rain_Cosmetics.

About Miss Universe Organization: The Miss Universe Organization, a Donald J. Trump and NBC Universal joint venture, is a global community empowering role models of beauty, health and leadership for young women of today. As part of the Miss Universe Organization, Miss USA is dedicated to partnering with charities around the world, and to increasing awareness of breast and ovarian cancers. For more information, visit: www.missusa.com and follow them on Twitter @MissUSA.

  LAS VEGAS- October 6, 2011- On October 21st, Las Vegas' premier beauty brand will launch at Skins 6|2 Cosmetics inside The Cosmopolitan of Las Vegas with an event hosted by Alyssa Campanella, Miss USA 2011. The launch party will raise awareness and funds for breast cancer research while celebrating the new relationship between the chic cosmetics line and the exclusive boutique.

Rain Cosmetics partnered with the Miss Universe Organization as the Official Cosmetics Sponsor of the 2011 MISS USA® Pageant, who's charity platform is breast and ovarian cancer awareness. Rain Cosmetics and Skins 6|2 will donate 100% of the proceeds from Suite Lip Therapy sales on October 21st to Susan G. Komen For the Cure of Southern Nevada®.

The private event begins at 6:00pm with champagne and hors d'oeuvres by STK Las Vegas and doors will open to the public at 7:00pm. Attendees are invited for makeup applications, photo opportunities with Miss USA, and to shop for the cause. Those who donate will be entered in a drawing for a chance to win additional items.

Skins 6|2 Cosmetics is located on the second level of The Cosmopolitan of Las Vegas.

About Rain Cosmetics Rain Cosmetics is the first makeup line born in Las Vegas—inspired by the city's glamorous nightlife. With its sleek, chic packaging, richly pigmented colors, and high-definition finishes, Rain is rapidly becoming as celebrated as the city the products are named after. From Peepshow and The Strip to Velvet Rope and Stretch Limo, the eye shadows, lip glosses and foundations are synonymous with celebrity style. For more information, visit: www.raincosmetics.com and follow the brand on Twitter @Rain_Cosmetics.

About Skins 6|2   Skins 6|2 Cosmetics at The Cosmopolitan of Las Vegas is the first U.S. outpost of the family-owned retail company.  Skins 6|2 has developed a truly innovative approach to delivering its products to the world. By developing the practice of “retail-theater,” Skins 6|2 invests time in telling the story of each brand offered. As a result, clients have the opportunity to acquire a deep appreciation for the boutique’s unique collection of fragrances; distinctive skin and hair care products, home fragrance and accessories. Skins 6|2 actively pursues to represent the absolute best and most unique brands available, those known for authenticity, craftsmanship, passion and quality. 

About Miss Universe Organization The Miss Universe Organization, a Donald J. Trump and NBC Universal joint venture, is a global community empowering role models of beauty, health and leadership for young women of today. As part of the Miss Universe Organization, Miss USA is dedicated to partnering with charities around the world, and to increasing awareness of breast and ovarian cancers. For more information, visit: www.missusa.com and follow them on Twitter @TheRealMissUSA.

About Susan G. Komen for the Cure® and the Komen Southern Nevada Affiliate Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. The Southern Nevada Affiliate of Komen for the Cure is working to better the lives of those facing breast cancer in the local community. They join more than a million breast cancer survivors and activists around the globe as part of the world’s largest and most progressive grassroots network fighting breast cancer. Through events like the Komen Southern Nevada Race for the Cure®, the Southern Nevada Affiliate has invested over $5.1 million in community breast health programs in Clark, Nye, Lincoln, Esmeralda, White Pine and Mineral counties. Up to 75 percent of net proceeds generated by the Affiliate stays in Southern Nevada. The remaining income goes to the national Susan G. Komen for the Cure Grants Program to fund research. For more information, call 702.822.2324 or visit www.komensouthernnevada.org.

LAS VEGAS - (August 26, 2011) On Thursday, August 25, Rain Cosmetics and Blush Boutique Nightclub at Wynn Las Vegas held their semi-annual Battle of the Brushes Makeup Competition hosted byHolly's Word and Absinthe star Angel Porrino. The theme for the event was “Cartoon Time Machine,” where competitors had one hour to create a character out of its element, stuck in the past or headed towards the future.

Competitors included top makeup artists from The Salon at Encore, Kim Vō Salon at The Mirage, Vdara Spa Salon, Square Salon, and Rio Spa and Salon. 

Cirque du Soleil's Zumanity Hair and Makeup Supervisor Roger J. Stricker judged the event alongside two-time Battle of the Brushes winner Natasha Chamberlin and Rain Cosmetics' owner and co-founder, Lori Montoya.

In the end, it was Maile B from Vdara Spa Salon who took home the winning prize for her “Poison Ivy in Sin City” creation. 

Angel Porrino with Battle of the Brushes winner Maile B of Vdara Spa Salon and her 'Poison Ivy in Sin City' creation

Angel Porrino awards Battle of the Brushes winner Maile B of Vdara Spa Salon's creation "Poison Ivy in Sin City'with the First Place prize

Breanna Thomas of Kim Vo Salon with her 'Half-Human Corpse Bride' creation

LAS VEGAS - (August 18, 2011) On Thursday, August 25, Rain Cosmetics will hold the Battle of the Brushes competition at Blush Boutique Nightclub inside Wynn Las Vegas. The event will be hosted by Holly's World and Absinthe star Angel Porrino. Doors open at 10pm and the competition will begin at midnight.

Las Vegas’ top salons will have one hour to showcase their creativity and talent around the theme of “Cartoon Time Machine” in front of a prestigious judging panel and enthusiastic crowd of salon supporters.

Participants in the competition will include The Salon at Encore, Kim Vō Salon at The Mirage, Spa and Salon Vdara, The Spa and Salon at Aria, Square Colour Salon + Spa, and Rio Spa and Salon.

Fifty lucky ladies will receive Rain gift bags and all attendees will have an opportunity to win additional Rain giveaways.

About Rain Cosmetics Rain Cosmetics is the first makeup line born in Las Vegas-inspired by the city's glamorous nightlife. With its sleek, chic packaging, richly pigmented colors, and high-definition finishes, Rain is rapidly becoming as celebrated as the city the products are named after. From Peepshow and Strip to Showgirl and Sin City, the eye shadows, lip glosses and foundations are synonymous with celebrity style. To learn more about Rain Cosmetics or the Battle of the Brushes competition, visit www.raincosmetics.com, follow the brand on Twitter @Rain_Cosmetics, and become a Facebook fan.

About Blush Nightclub When Blush opened in 2007, it became Las Vegas’ first boutique nightclub, providing an intimate yet high-energy option to The Strip’s many club offerings. Named Best Ultra-Lounge, 2009, by Nightclub & Bar magazine, the 4,500-square-foot venue features a rich palette of deep green, chocolate brown, gold and shimmering metallic hues, creating an ambiance of sensual elegance.

Blush is open Tuesday through Sunday at 9 p.m. and is located off the main casino floor inside Wynn Las Vegas. For table reservations, call 702-770-3633. Cover charge starts at $30. Local ladies are always free. For more information, please visit www.blushlasvegas.com.

For media requests and all other queries: Rain Cosmetics Danielle Capps, 702-405-7246, [email protected] 

With Rain Cosmetics, the Official Cosmetics Sponsor of the 2011 Miss USA Pageant

Alyssa Campanella's glowing look starts with a flawless complexion. Using Perfect Cream Foundation with the Point of Perfection Brush, smooth over the face and under eyes to cover blemishes and to even out the skin tone. Finish with Setting Loose Powder.

For Alyssa's sultry eyes use the Diva Eye Shadow Quad in Viva Las Vegas, which includes colors Shalimar, Canterbury, La Bella & Allure. Prepare the lids for eye shadow application with Private Eye Primer.

Apply Shalimar shadow all over the eyelid, starting from the lash line and blending up to just above the crease of the lid. Add Canterbury to the inner corner of the eyes for subtle shine.

Using La Bella shadow with the Hey Big Spender Blender Brush, start at the outer corner and sweep color to the center of the lid. Blend the color softly back and forth in the crease of the eye to create a sultry, smoky effect.

Using the Expressive Eye Liner in Black, draw a bold line across the upper lash line starting at the inner corner and working outwards. Extend the liner past the lash line and upwards for a winged effect. Do the same on the lower lash line.

Using the I'll Be the Smudge of That! Brush, gently run the brush across the liner for a softened look. Finish with two coats of High Roller Mascara in Black. Add false lashes for a glamorous touch.

To enhance the brows, sweep Allure shadow under the brow bone starting at the inner corner working outward. Using the What's Your Angle? Brush, apply Shalimar shadow to the brows using short, upward strokes. Add Eye Brow Gel in Clear to keep the brows in place.

Using the Expressive Lip Liner in Cameo, line the lips and then apply Glam Lipstick in Stretch Limo. Finish with Gloss of Fame in Wine Newton to add dimension and shine.

To finish the look, apply Glowing Blush in Burlesque to the apples of the cheeks, blending upwards and outwards.

Visit Facebook.com/RainCosmeticsFans to see all the behind the scenes event photos of Miss USA 2011:

Fans Can Meet the Contestants Prior to the 2011 MISS USA® Pageant

On June 12th, Las Vegas' premier beauty brand will host an event to introduce the 51 Miss USA 2011 state titleholders at Fashion Show. Rain Cosmetics will give the public a chance to meet the beauties a week before they compete for the crown in the 60th annual MISS USA® Pageant which will air on NBC Sunday, June 19 (9pm ET) from the Planet Hollywood Resort & Casino in Las Vegas. Matt Goss, headliner at Caesars Palace will present the girls to fans.

Rain Cosmetics has partnered with the Miss Universe Organization as the Official Cosmetics Sponsor of the 2011 MISS USA® Pageant, and will be giving the first 51 attendees an opportunity to try the best of the brand with a free Essential Makeup Kit.

The 51 contestants along with Rima Fakih, Miss USA 2010, will walk the runway at Fashion Show on Sunday, June 12th at 4:30pm and will be available until 6:00pm for autographs and photo opportunities. The runway is located in the Great Hall inside Fashion Show on level one.

For media requests and all other queries: Danielle Capps, 702-405-7246 [email protected]

About Rain Cosmetics: Rain Cosmetics is the first makeup line born in Las Vegas—inspired by the city's glamorous nightlife. With its sleek, chic packaging, richly pigmented colors, and high-definition finishes, Rain is rapidly becoming as celebrated as the city the products are named after. From Peepshow and The Strip to Velvet Rope and Stretch Limo, the eye shadows, lip glosses and foundations are synonymous with celebrity style. For more information, visit: www.raincosmetics.com follow the brand on Twitter @Rain_Cosmetics, and become a Facebook fan.

About Miss Universe Organization: The Miss Universe Organization, a Donald J. Trump and NBC Universal joint venture, is a global community empowering role models of beauty, health and leadership for young women of today. As part of the Miss Universe Organization, Miss USA is dedicated to partnering with charities around the world, and to increasing awareness of breast and ovarian cancers. For more information, visit: www.missusa.com and follow them on Twitter @TheRealUSA.

About Matt Goss: Matt Goss is a headliner at Caesars Palace. He performs every Friday and Saturday at 9:30pm in The Gossy Room. For more information, visit www.mattgoss.biz.

Rain Cosmetics announced today a partnership with the Miss Universe Organization as the new Official Cosmetics Sponsor. The Las Vegas-based beauty brand will sponsor the 60th annual MISS USA® Pageant, which will air on NBC Sunday, June 19 (9-11 p.m. ET) from the Planet Hollywood Resort & Casino in Las Vegas at the Theatre for Performing Arts.  The chic new cosmetics line hailed as “the sexiest makeup in the world” will make its official pageant debut in June. Rain Cosmetics and their team of professional makeup artists will work with the Miss USA contestants during their three-week stay in Las Vegas, including the preliminary competition and the live final broadcast. 

51 delegates from across the country will put their best faces forward with Rain's complexion perfecting products that provide lightweight, long-wearing coverage. The rich pigments and high-definition finishes will allow the beauties to showcase their flawless faces both on and off camera. 

"The Miss Universe Organization is thrilled to partner with a fashion forward cosmetic brand like Rain that gets its inspiration from, and is based in Las Vegas, a city we call home away from home," said Paula Shugart, president of the Miss Universe Organization. "As we head back to Planet Hollywood for this year’s pageant, we wanted a makeup brand that was chic and bold, yet has the long lasting effect that will help our girls stay camera ready." 

Rain Cosmetics owner, Lori Montoya said, "Rain Cosmetics is honored to work with an organization known for empowering women while showcasing their beauty and humanitarian goals. The MISS USA® Pageant is a glamorous event and the contestants needs to look great and feel confident all night. Our vibrant colors and long-wearing formulas are a perfect fit." 

About Rain Cosmetics:  Rain Cosmetics is the first makeup line born in Las Vegas—inspired by the city's glamorous nightlife. With its sleek, chic packaging, richly pigmented colors, and high-definition finishes, Rain is rapidly becoming as celebrated as the city the products are named after. From Peepshow and The Strip to Velvet Rope and Stretch Limo, the eye shadows, lip glosses and foundations are synonymous with celebrity style. For more information, visit: www.raincosmetics.com. 

Follow Rain Cosmetics:  Facebook: www.facebook.com/RainCosmeticsFans  YouTube: www.youtube.com/RainCosmeticsMakeup Twitter: Rain_Cosmetics 

About Miss Universe Organization:  The MISS UNIVERSE® Organization, a Donald J. Trump and NBC Universal joint venture, is a global community empowering role models of beauty, health and leadership for young women of today. As part of the Miss Universe Organization, Miss USA is dedicated to partnering with charities around the world, and to increasing awareness of breast and ovarian cancers. For more information, visit: www.missusa.com.