QeRetail

Building an online store isn’t a great deal today with a lot of eCommerce software at our expense. But then it takes a great deal to grow the estore to great heights and with sustained successes; for such a build, it consumes a smart mind to choose the best platform, use the suitable techniques and give a wonderful finish to the eCommerce store. On similar lines, prestashop has been amazing in the provision for online stores it has always made possible right from its first version. Prestashop 1.7 is set to give all smiles to the developers, designers and merchants, with its dense features to create more success stories than ever.What’s new? Read on...

Abandonment of the cart after following the whole process of selecting the product kills. This results in the loss of revenue of the Estore. At this point, cart recovery email is the only option left with us. But we are not sure if it will guarantee customer retention. To get what you really expect from the abandoned cart email, you would for sure need to avoid a few mistakes done while launching a campaign. Read on...

A great user experience UX always leads to conversions, no doubt about it. To mention on optimizations to the UX there isn’t any limit where currently mobile optimization is the biggest opportunity looked forward. It’s quite common to see lower conversions in mobile traffic compared to the res, where Google Analytics says it’s just less than 20% of the mobile visitors go till the cart. Read on...

Till now, whenever we talked about an Estore, special importance was given to the way conversion rate can be increased, 404 pages, SEO, etc. But in the midst of all of them, we forgot the most used gadget nowadays. Mobile phones are used the most in current time as it is easy to use and also it has become an integral part of our life. Read on...

As ecommerce store is in trend now a day, everybody is blindly focusing on building their own. Although they are concentrating on every factor to increase conversion rate still they miss out a few important points that are unveiled till now. Read on...

A very effective way to stay in contact with the consumers is email. To increase conversion rate, you can follow up with the users by sending a mail. As we have known the way to communicate with the customer offline also, a few aspects should be taken care of using the same. Down there are a couple of tips that can be followed to make your digital marketing much better. Read on...

No matter how brilliant a website is designed or developed, there comes a time when a so called 404 page appears. The reason may vary. But the reaction to the appearance of that page does not vary. It is the same for every user. They get frustrated. So, as you read more, you will get to know the importance of 404 page and also the ways you can handle it. Read on...

Marketing via search engines and by “pay per click” are doubtlessly powerful for lead generation of estores/ online stores. The techniques involved in it can be quite challenging which means, the Adwords may attract potential customers but may cost much above returns if not managed well through campaigns. So what can you do about the best way to manage Adwords for an eCommerce store? May be some knowledge on the six most common Google adwords mistakes made help? Take a look!

Newsletters are a great way of communication rather than just ‘selling’ in eCommerce stores. They are wonderful in gaining new customers for estores, who start trusting you based on the content you share as that shows your expertise big enough to educate them. Amidst their busy lives, emails are an integral part and they don't miss to check them daily; newsletters in mails are going to keep you in customer minds always. Having said, how do you think you can utilise the best of newsletters for holiday seasons, and take the complete advantage of holiday season for your online store?