Public Speaking Blogs

Generally, any speech lasts for 30 to 45 minutes. When the audience steps out of the auditorium, they may remember some parts of your speech for a couple of hours. One thing that stays with them is the speech message. Your entire speech depends on the message you wish to convey, so pay attention to message development. If you get your speech message right, everything else perfectly falls in place.

Now, developing a message may seem like a simple task. However, it can be really challenging when you get to it. You need to have a good topic. The words used in the message should be clear and understandable. Following are the tips that help you come up with a powerful speech message.

Understand your audience

You should know who you are talking to and how to speak to them. Different message appeal to diverse audiences. For instance, an emotional message would appeal more to a specific group of audience. Meanwhile, a direct hard-hitting truth may appeal to another group. Learn the audience to be on point with your speech message. Understand their level of education and living status. This enables you to figure out the best way to appeal to them.

Be direct with your messages

Keep your message as simple as possible and be direct with it. Do not be vague, as it could bore the audience. For example, Martin Luther King gave out a simple yet impactful message in his speech – I have a dream. The fewer words you use, the better. The audience should be able to understand the message without much effort.

Consider enrolling for public speaking training to master message development. Leading speaking professionals teach such courses. They let you understand your audience and develop an impactful message.

Repeat and reinforce

Try reinforcing the message in your speech as often as possible. You could probably ask the audience to say the message aloud when you shift the limelight to them. This allows you to engage and build a rapport with the audience. Plus, the more you repeat your message, the stronger it is. The audience can witness the change you wish to bring with your message.

Test before use

Do not forget to test your message before incorporating it in your speech. You could gather trusted well-wishes, share your speech message with them, and ask for honest feedback. Try out the message with various test groups to get a clear picture. Modify the message if required. Seek out professional help by signing up for executive speech coaching. This lets you work on your message development and deliver it impactfully.

If there is one skill that everyone should work on, it is public speaking. Whether it is delivering a presentation to your company team or inspiring an auditorium full of audience, you need to put up a good show. When you see a speaker, you aspire to be like them but are afraid. Remember that public speaking is a skill, and any skill is learnable if you are willing to put in effort.

From signing up for public speaking training to reading books, here are some effective ways to learn the art:  

Learning yourself

Any learning journey starts with you. You need to try to learn by yourself. Thanks to the internet, you can access several resources that help you learn. Search for the most famous speeches online. Whether it is TED talks or Harvard Commencement speeches, hear every speech you can. By listening to the most successful public speaker, you can learn a lot.

Pay attention to their speech formation and delivery. See how they conduct themselves on stage. These little learnings can improve you immensely.

Enrol for courses

If you struggle with public speaking, you can always seek help. Consider enrolling for public speaking training. Industry professionals teach these courses. They train you for everything, from speech writing to delivery. Plus, you need not step out of your house and travel far to learn public speaking. Many training courses are available online that offer great learning, so enrol for them.

Reading books

This always adds value to one’s life. You can read any book to enrich yourself. However, if you are keen on improving your public speaking skills, you should read communication books. For example, the book Talk like TED by Carmine Gallo reveals the secret behind the most successful TED presentation. Reading the book teaches you the secrets of public speaking to improve your speeches.

If you are an organization or political party leader, you should read the book Speak like Churchill, Stand like Lincoln by James C. Humus. This book is the Bible for any leader who wishes to communicate and command the audience impactfully. Besides teaching you to practise public speaking skills, books improve your everyday communication and writing abilities. You can find these books and others readily available for purchase online.

Hands-on experience

If you have a story, you want the world to know public speaking is the best way to present it. It gives you a platform to share with the audience the ideas and things that matter to you the most. The words you speak hold immense significance. People feel happy, emotional, sad, inspired, and encouraged by your words. Many fear public speaking for various reasons. However, once you conquer your fear, there is no looking back.

You deliver speeches and move the audience with your words. Opting for public speaking training is a great way to work on your skills. You learn from the leading communication experts and become a competent public speaker. Besides training, you should also read some books to improve your speaking skills. Following are a few books to learn communication and become an excellent public speaker:

Talk like TED

You may have come across TED talk videos. Listening to these talks often boosts your morale. Other than motivation, TED talks offer tremendous learning in public speaking. TED Talks have topics like secrets of public speaking that helped the presenters gain the success they did with their speeches. Learn these secrets and employ them in your next speech delivery. See the magic you create on stage.

The Art of Public Speaking

When you search for the best public speaking training books online: The Art of Public Speaking is the first book recommended. This book by Stephen Lucas covers all the practical skills you need to practice becoming a good public speaker. Maximum emphasis is laid on preparation and practice to succeed as a speaker. It is a must-read if you are entirely new to the communication form.

Out With It

A common thought most people have is that the most successful public speakers have been gifted with amazing speaking abilities since birth. While this may be untrue for some, many speakers work tirelessly to get better at speaking. Out With It is the story of Katherine Preston, who battled shutter for several years and is now the world's most prominent voice. Read this book to know that you can conquer anything and become a victorious speaker.

Speak like Churchill, Stand like Lincoln

Winston Churchill and Abraham Lincoln are two leaders who are widely regarded for their public speaking skills. No one could move the audience than their words. You should read the book by James C. Humes if you aspire to become a speaker and leader like them.

Checking the mirror several times to see how you look, skimming through your cue cards repeatedly, enquiring when you need to be on stage, and looking terrified when you are invited to speak are symptoms of Glossophobia. Few may be aware of the term Glossophobia, but many are familiar with its impact. Close to 77% of the world population fears speaking before an audience.

If you are afraid too, do not worry. Remember, you can conquer any fear. You only need to work towards it. Following are some tips that will help you overcome and become a master at public speaking.

Prepare and practice

Public speaking is a learnable skill. The more you prepare, the better you become. Never get on the stage unprepared. When you receive an invitation to be a speaker, start training immediately. Write a powerful script and read it to your loved ones for honest feedback. Stand ahead of the mirror and read out your speech several times. Focus on speaking as clearly as possible.

Pay attention to body language and avoid making too many hand movements. Have a clear stance and speak with confidence.

Pick a familiar topic

A common challenge most people face is missing out on important speaking points. You end up saying that it is irrelevant or of lesser importance. To avoid this, pick a topic you are familiar with for public speaking. This way, you know what you will speak and have plenty of pointers. Plus, when you talk about a topic you are passionate about, that energy translates to the audience. This way, you can connect and engage with the audience better.

Be unafraid of the audience

Do you peep to the stage behind the curtains to see how people have gathered to hear you speak? Are you more anxious than excited to see a room full of audience? You need to drive the audience's fear away to become a successful speaker. Try interacting with them. Share with them your story, and be vulnerable. This helps you break the barriers and build a rapport with them.

Always maintain an eye contact with the audience. This portrays confidence and enables you to be more direct with your words.

Do not fear silence

Do you fear you would go blank and be unaware of speaking before the audience? This is something faced by every speaker, even the most successful ones. Do not fear a moment of silence. If you go blank, take a few deep breaths, and try to collect your thoughts. Sign up for communication skills training program to polish your public speaking skills. Remember that fear exists only in your mind.

Public figures are in the limelight for their work and achievements. They could be an actor, a sportsperson, a social activist, or a politician. Such people are always on the watch of the public and the media, no matter where they go and what they do. Hence, it is crucial they conduct themselves well. One comment or action can have a major impact.

Media interaction is a massive and important part of their public life. Whether you are a new star or have been in the business for a long time, you should opt for media interview training. The media connects them to the public. You need to have a strong presence and communicate efficiently with the media. Following are the ways media training helps you portray a favourable image as a public figure:

Allows preparation and practice

Walking into a room full of journalists with questions at you can be very intimidating. Fumbling or saying something wrong is your greatest fear. The way to overcome this is through preparation and practice. Media training helps you. These sessions are led by industry professionals who understand media and teach you the best way to deal with them.

The training professionals start by working on your communication skills. The clearer you speak, the lesser chances of your words fumbling. You also need to handle tricky questions that can land you in controversy. The training professionals also organise mock media interviews to teach you how to speak and conduct yourself.

Develop a positive narrative

The audience is more aware than they were before. It is all about the narrative doing rounds in the media. Building a positive narrative helps turn a negative situation in your favour. Media training interview teaches you to develop a positive narrative and safeguard your public image. These professionals teach you the art of storytelling. With this, you can share your journey with the world.

This allows the public to know more about you and your work. Media experts may also advise you to take up more PR activities to create a positive image of yourself.

Have a strong presence

When you are amongst the public eye, your conduct also draws attention. Your body language and actions are subjected to scrutiny and judgment. You need to show a strong front with your conduct. Your confidence adds more value to your words. Always have steady eye contact with the media professionals and answer every question with a positive outlook. Consider signing up for video conference training if it is a virtual interview.

The training of staff members generally consumes a lot of time and money. These costs multiply when a company has many employees across multiple locations. However, with a laptop, tablet, or smartphone, we can replicate physical meetings and training sessions from the comfort of our homes and offices. Nowadays, where small businesses are expanding to include remote employees, video conference training is becoming more important globally.

Through this facility, employers save money and time and gain interaction and engagement, which is essential for small businesses. Here are other benefits employees gain:

Brings people together

Teleconferences and live exchanges linked by telecommunications systems can bring businesspeople together to interact face-to-face, even if they work miles away. Teleconference enables an employer to train employees without respect to geographic limitations effectively.

Gives full control

Virtual training has authority control, which satisfies enterprises’ trainers by authorizing some employees to speak and mute others simultaneously to ensure order and discipline in a training class. This way, trainers can take the virtual training under complete control.

Cuts costs

Video conferencing for staff members can be a cost-cutting exercise too. Many smaller businesses are adopting video conferencing software to save money in the long run. Bringing all your employees together can be costly and time-consuming. But with the right apps and collaboration tools online, you can have the best video conference for small businesses without spending much.

Overcomes hurdles

Video conferencing is also helpful for celebrities. A celebrity coach assists them in adapting to the changing environment. At the same time, they coach you to remain abreast with the current industry standards and practices to overcome hurdles. They lay a concrete path and allow you to work towards failures with a strategy.

Flexibility

Today, adopting a corporate culture that empowers employees is a must. You can view a video conference training session anywhere on a laptop, tablet, or mobile phone. Additionally, learning how to set up a video conference call is also effortless and does not require any special skills.

Employee retention

It is no secret that a good work-life balance is essential for employee retention. The mobility and flexibility in video conferencing give people more control over their work days, leading to improved retention.

Sustainability

Video conferencing your staff reduces carbon emissions through travel and minimizes paper and electricity use. From a green perspective, you are doing more for the environment and your business’s future. Your company also earns points for being attractive to customers and employees.

Conclusion

Whether you are a renowned author promoting a new book, a marketing specialist presenting an essential pitch at work, or anything in-between, being a great public speaker is precious. You can win others’ confidence and influence their perception with excellent oratory skills. The impact of public speaking training goes way beyond delivering a compelling talk. It helps improve your confidence, content, and style to make most of the time in the spotlight.

As you progress, you emerge as a great speaker, fearless from the crowd, and with lots of confidence. Consider these benefits for employees:

Greater confidence

The faith people develop as part of the training is relevant for conference halls or formal presentations and valuable for all spoken word situations. You can express yourself clearly and stay calm in a tricky situation. You can quickly return to other activities than dwelling on a difficult conversation.

Improved professional presence

Public speaking enhances your professional presence. The coaches provide feedback on how to present yourself so that you know how it impacts your career. By undermining yourself at work, you diminish your visibility and status. With coaching, you understand and improve on your flaws to become a great employee.

Greater thought clarity

Letting go of the reams of data and multiple messages transforms your impact on listeners. Knowing what to speak and the audience’s knowledge is essential for thought clarity. Nothing stands out when you include too many facts in one speech. Instead, break it down into parts and understand what information interests your audience.

Improved communication ability

Being a better communicator enables you to become a better leader and negotiator. The skills you learn throughout the class are those you can apply to many scenarios. From setting a good impression at a social gathering to delivering a speech at a wedding reception, you cannot underestimate the value of being an effective communicator.

Media requirements

Media interviews are a great way to market and raise awareness about a business. Therefore, learn to handle every opportunity professionally with media coaching. Watch interviews to understand the questions and responses and project confidence and credibility while speaking. Since you represent your company, you should know how to deal with the media and prepare beforehand.

Leadership skills

The value of strategic communication has gained traction over the years. It is attracting attention in society and corporations. Many organizations have understood the importance of strategic communication for survival and success. Well-designed communication programs are essential for shaping a company’s strategic plan and providing other important information informing employees of the goals, priorities, products, and services.

A strategic communications consultant explains the business’ strategic focus and how it creates value for customers and stakeholders. It allows employees to understand how their work directly contributes to the organization’s success. It ties the company’s objectives to the core values and mission. It sustains the momentum of productivity in the workplace and increases employees’ pride.

Importance

For an effective strategic communications program, senior leaders should understand and embrace the importance of strategy, rationale, and core messages. Senior leadership members and top management can be essential storytellers for communicating the message. Thus, you need to upgrade your strategic communication skills in the workplace. Following are the reasons:

Communication tips

Through effective communication, leaders learn essential tips for connecting to passions and ambitions while communicating ideas with others and ways to develop a unique listening quality. You can engage employees in a conversation that generates support for the organizational strategy, motivates valuable behavior, and allows the employees to participate in creating the desired change.

Leadership styles and communication

Leadership communication training influences the communication process. These include a goal-oriented style, where you communicate the vision and goals, and an action-based style, where you emphasize the assignment, the team working on it, and individual team member issues in meeting deadlines.

Techniques required

Choosing the right tools for communicating with colleagues or disseminating certain information is extremely important for leaders. The communication problem arises from the disturbance and barriers in transmission, either by the leader or receiver. These are using signals, postures, and gestures not supporting the words during communication.

You should learn and attain the core skills by visiting a strategic communications consultant to get rid of them.

Development process

Planning and tools alone do not ensure the best results. A process embraced company will need to ensure that each initiative is on target, gets off to a good start, and gets reviewed at crucial points. Enterprise-level, departmental launch initiatives, and individual projects can benefit from a disciplined communications development and launch process.

Right skill set

Candidates with strong oratory skills are in demand for occupations that require you to speak to a group. Dynamic and well-prepared speakers are precious for employers, and having this skill lets you land leadership positions and important roles. Public speakers present to a group like employees or a large audience at a national conference or event.

Public speaking is a soft skill requiring excellent communication skills, enthusiasm, and the ability to engage with the audience. Soft skills are less technical and more about how you interact with others. This art is helpful in many instances. Delivering well in professional presentations, training events, and motivational speaking is essential.

Top skills

When you want to highlight your skills during an interview, go into detail about the aspects you are good at while providing examples. With executive speech training, you can develop these skills and give a successful presentation in front of an audience. Following are the skills workplaces emphasize on:

Clear articulation

Public speakers should speak well. This includes enunciating, talking loudly, and using proper grammar without verbal crutches. Memorization is unnecessary because people can speak in an unscripted way to some degree. However, you should be familiar enough with your material so that you do not pause excessively, repeat yourself, or stumble over your words.

Engaging presentation style

Presentation style includes body language, facial expression, vocal tone, and timing. The right style can make a boring topic of discussion exciting and engaging. Also, pace yourself so that you finish on time. Ensure to deliver all the key points before the presentation ends for clarity and satisfaction.

Assess the audience’s needs

To draft a successful talk, you must assess your audience’s requirements and adopt an appropriate presentation style. Before speaking, consider your audience and what they hope to gain from your presentation. This makes the best use of their time and provides meaningful information.

PowerPoint skills

You should understand the technical aspects of using the software as it allows you to have the artistic ability to create aesthetically pleasing and easy-to-understand slides. You need to know how to integrate your slides smoothly into the other aspects of your presentations.

Composition skills

Public speaking is not only performance art but also requires writing skills. Whether you prepare your talk ahead of time or go with the flow, you should create rational, coherent, and simple content covering all the main points.

Other skills

Becoming a confident and effective presenter includes more than feeling comfortable in front of the audience or knowing how to make eye contact with them. You should be able to read them and deliver information clearly in a way they can relate to. You need to present at some point in your career. Therefore, learning the skills is essential. All eyes are on you when you stand in front of a group of people, be it an auditorium or your company meeting room. 

Good executive presentation trainingv is key to mastering the techniques that allow you to exude this confidence and competence. The other benefits include:

Reading a crowd

You can be the most confident and comfortable person in the world when giving a presentation. It is common to have a question and answer session after an important briefing. With training, you learn to get a pulse on your audience before and throughout a presentation to predict the comments received at the end and connect appropriately to gain their trust and respect.

Making a good impression

Your respect as an executive and leader is at stake while presenting ahead of a crowd. Your personality, confidence, and knowledge of the subject matter get cleared in front of people you trust and respect. Presentation skills coaching helps you appear composed and articulate to earn and maintain the respect of your peers. Good training is the key to mastering the techniques that allow you to exude this confidence and competence.

Improving body language

People often do not get a chance to see how they appear to others. You may practice your speech ahead of the mirror for hours, but it is never the same as performing before the executives. Being conscious of your movements, facial expressions, and body language during executive presentations is as important as being mindful of what you say. The high individual impact brings strategic and practical benefits to the business.

Executive presentation training is a chance to have a team of professionals critique your performance in real-time, giving you ample time to practice frequently and refine your language and visual cues. You learn what to do with your hands, where to look, and how to engage with the audience to exude confidence and trustworthiness.

Conclusion

Having something to say is one thing, and the ability to get on stage and speak is a whole different story. If you had to pick one skill to master for professional and personal growth, it would be public speaking. Here is how public speaking can help you grow and become an achiever.

Boost confidence

Glossophobia, or the fear of public speaking, affects nearly 75% of the population worldwide. Overcoming a fear like this provides confidence and a much-needed push. This increased confidence makes you a competent public speaker and positively impacts your life. You need the confidence to make a difference at the workplace or personally. Confidence in your skills and abilities reflects in your work and attitude.

Improves communication skills

A public speaking training session boosts your overall professional communication at large. The basics are the same in every form of communication, be it public speaking or interpersonal communication. The training session builds a solid foundation that helps you connect efficiently. Another added advantage is feedback. Professionals rarely receive feedback and a chance to work upon the same.

Public speaking trainers observe you carefully and provide valuable feedback from which you can truly benefit.

Develop your style

Every individual is different and unique. Similarly, their way of speaking also differs. As a speaker, the audience wants to know what you have to offer. Developing a distinct style of public speaking is necessary to make an impression on the audience. Such a training session enables you to develop a distinct style. Public speaking trainers understand what you are best at and how to use it to your advantage.

Learn message development

A challenge that all budding public speakers face is message development. Their common issue is they have a lot to speak. However, they fail to deliver. The training session emphasizes message development. They teach you to identify critical points and form them into a strong message. Public speaking training offers clarity of thought. This is necessary for effective communication.

Message development also enables you to handle media relations better. Be clear when speaking to media, as your words can be misused or misperceived. If you are a corporate professional and often face the media, you can enrol for media coaching for specialized training. 

Build a strong profile

Video conferring is a technology through which two or more people can connect and interact online. You could be home or vacationing in the Maldives and still attend a video conference by logging on to your electronic device. The concept of video conferencing was always there, but it became popular during the pandemic. Everyone is confined to their four walls at home.

However, the work-life went on, and video conferencing became highly popular.  Video conference is an effective way to conduct conferences online. They are easier to organize, cost-effective, and time-saving. Moreover, it eliminates the hassles of gathering people and other physical barriers. Anyone can attend a video conference remotely.

Preparing and delivering a video conference is similar to traditional in-person conferences. If you want to learn and know about video conferencing, enroll on a video conference training session immediately.

Be prepared

Have your electronic device checked before the video conference. Charge your device and keep a power bank handy always. Check for your data connection to make sure it is stable. Test your microphone and web camera. Conduct a dry run to test all technicalities to ensure a seamless video conferencing experience.

Be presentable

All eyes will be on you when you make a presentation or deliver a speech during the video conference. Hence, look presentable and professional. Dress up nicely for the video conference. Pay attention to the room where the video conference takes place. Preferably look for a plain wall. Do not sit ahead of a distracting background as it creates a poor impression.

You can always have an expert celebrity coach to guide you while preparing for video conferences.

Be thorough with the script

The crux of a video conference is the same as an in-person conference. The audience is here to learn your story and experience. Go through your script carefully. Have cue cards handy to refer to important points in case you forget. Focus on the purpose. Do not go overboard. Considering everything online, you cannot accurately comprehend the audience's response.

To tackle this, use various online tools, like the raise your hand feature or chat box. Try and interact with your audience, ensuring they are engaged and aligned with your presentation.

Be impactful

Communication is an important in every aspect of our life. We constantly communicate, be it writing elaborate emails or pitching to a potential client. The way you communicate makes all the difference. Leaders, especially, should be excellent communicators. The leading business leader, Richard Branson, rightly quoted that a leader's most important skill is communication. They drive their organization to success.

The organization ceases to function if its leader cannot communicate efficiently. Let us understand the link between successful leadership and efficient communication.

Achieve goals

To achieve goals and success, communication is necessary. Unless you clearly communicate your goal and plan of action, cooperating with your employees is challenging. Leadership communication training works on enhancing your communication skills. It trains you in message development and delivers it in an impactful way.

Improves work efficiency

The problem every company face is structuring. It is challenging to manage resources and the workforce without a structure. Communication lets you do that. Formation and better communication thereby improve work efficiency.

Influence perception

Communication is a powerful medium to influence people. You can influence people's perceptions as the company leader through their words and actions. People look up to you and pay attention to your opinions and ideas. Being in such authority, you should be mindful of how you communicate. Your words can trigger people and put you in a wrong spot if it is not conveyed correctly.

Speech training emphasizes message development and delivery. The training session lets you develop effective messages and deliver them correctly.

Boost morale

People look up to leaders. Considering you can influence someone's perception allows you to lift their spirits. You can do something as simple as sharing your story before your employees. Communicating and sharing your story is inspiring and motivating during tough times.

Build meaningful relationships 

Relationships, whether personal or professional, depends on how you communicate. If you are not a good communicator, you may face several challenges in keeping up with your relationships. When you speak better, the opposite person understands better, building a meaningful relationship. A professional partnership crisis changes the entire narrative. Always have a clear stand.

Public speaking is a valuable skill, especially for career advancement. Being a good speaker portrays confidence, knowledge, and leadership abilities. Let us understand how public speaking lets you excel in any field:

Puts you on the map

Being recognized at any organization you work for is necessary. You may be working tirelessly, but you may not receive the due appreciation if people are unaware of it. Public speaking puts you on the map. It is an excellent way of self-promotion. When people see you on a stage talking about your work and purpose, they start noticing.

Increases self-confidence

Self-confidence is important. Unless you are confident about your abilities, working efficiently would be challenging. Public speaking is a task that is not easy. Some people are natural public speakers. Some need to work towards it. You feel empowered when you can turn a weakness into a strength. Feeling empowered increases your self-confidence. This not just helps you perform better on stage but also positively impacts your overall life.

Self-confidence works like a charm, whether it is a client meeting or asking someone special on a date.

Develops critical thinking

Public speaking is about the present moment. You might spend endless hours preparing an exceptional script. It is not easy to stick to it. The audience is very dynamic, and their mood changes within minutes. You must think on your feet to accommodate their changing moods and expectations. Public speaking develops your critical thinking abilities. You should be mindful while speaking before an audience. Try molding and fitting in the given situation.

Corporate professionals face similar problems every day that demand critical thinking. It is a highly valuable skill that can make you advance in your career.

Polishes communication skills

Communication is helpful in every aspect of life. Working on your public speaking allows you to polish your communication skills. It makes you articulate and appears confident, which is useful during interpersonal communications. Communication is all about message delivery. Speeches are not about filling your script with information. But instead, speeches are about filtering relevant subject that persuades the audience to believe them.

By being a good speaker, you can deliver better presentations. As a corporate professional, you must give several presentations to clients or your internal team. You can also enroll on executive presentation training to learn and master this skill.

Making new social connections

Excellent communication is the key to an organization's success. Whether it is public relations, brand, or corporate communication, a strategy is necessary. You can get a specialized strategic communications consultant to help strategize. Here is an insight into some essential aspects of strategic communication that you should focus on.

Purpose of communication

Being clear about the communication is necessary to make sure that everybody is on the same page. Unless you have clarity, chalking out an effective communication strategy becomes tough. Understand what you wish to convey. What do you want the audience to know at the end of the talk?

Audience analysis

Be aware of whom you are trying to reach with your message. Audience analysis lets you create a map and identify who are the key people. Understanding your audience is essential for effective message development. The different audiences respond to the same message differently. There is no such thing as one fits them all in communication.

To communicate your message efficiently, study your audience and work on a strategy keeping them as your center point. An expert strategic communications consultant lets you conduct accurate audience analysis.

Way of communication

Thanks to the rise of the digital world, there is more than just one way to reach out to your audience. Planning how to convey your message is crucial. The chosen communication channel then delivers the message efficiently. The audience also pays attention to the communication channel to decide the message's credibility. The medium should also be the right fit and align with the organization's mission.

For instance, Twitter is a more suitable communication channel than others for business development announcements.

Timing of communication

Timing is a significant aspect of how well the message reaches the audience and their response to it. Decide the appropriate time while planning a communication strategy. Research and gather information to decide when to communicate the message. Generally, there are two approaches: now or later. We suggest you prepare for both as you do not want to be caught off guard, especially if it's a crisis.

Delivering the communication

Decide a suitable speaker to convey the message. They should be skilled and have prior public speaking training. You could also have consultants conducting communication practices for training such aspirants. Whether on stage, on camera, or in the media, the person needs to have all details before making a statement. If the communication plan requires execution through presentations, the spokesperson should be aware of such tools.