PR Hound

 Website: https://www.adoptalovestory.com/

What I like about it: 

- In the first 5 seconds, I understand what they do

- Use of statistics

- They do mention in their statistics that they cater to Christian families

How it could be better: 

- Quotes from families about how the charity has helped them

Website: https://www.frankandoak.com/clothing-subscription-box

What I like about it: 

- Use of testimonials

- Clear “how-to” description

- Link to FAQ page 

Website: https://sugru.com/story

Why I like it: 

- It’s a very inspirational story detailing what it took to get the product to market (years!)

- The use of a timeline to tell the story is effective and I wonder who doesn’t read the story in full.

Website: http://www.everywhereist.com/

Why I like it: 

- It’s unique because it is a blog post, but the content above the fold is well presented and there is evidence of social proof everywhere - especially from respectable sources,

- The author uses humour to describe the book and actually describes her audience - anyone who doesn’t like twilight. 

- She’s selling her humour and if you like it, it’s safe to say that you will like her book.

- The call-to-action is big and bold and the exclamation mark sparks urgency: “BUY IT NOW!”

Website: https://premium.wpmudev.org/

Why I like it: 

- Clear value proposition (aka what they do and why I should buy - a one-stop shop for cheap

- They consistently use the same call-to-action, “try free for 30 days”

- They do provide a lot of services, but present them well. Personally, all I remember is that they do it all. 

- Great use of social proof: testimonial from prominent figures and a count at the bottom of the website of how many people use the service. 

- Easy to read headings and overall not much text. 

What I don’t like: 

Link: https://www.larabar.ca/our-story

What I like about it: 

- It’s a full story with a beginning, middle and end.

- Each paragraph has only two to three sentences.

- The text is broken up with images.

Link: https://www.renttherunway.com/shop/designers/badgley_mischka/navy_constellation_gown

Why I like it: 

- It speaks the customer’s language and effectively addresses every online customer’s worry question, “will it look good on me?”

Link: https://squareup.com/ca/reader?country_redirection=true

What I like about it: 

- Clear headlines and subheadlines

- Compelling call-to-action at the top and at the end (especially like the ease of pickup - relatively instant gratification)

- Answers potential objections? “No headset jack?”

- Fully describes features

What can be improved? 

Website: http://www.cultivatedwit.com/about/

Why I like it: 

- Clear headline that grabs my attention

- Emphasis on Comedy Hack Day

What I don’t like: 

Website: http://mariecatribs.com/about/

What I like about it: 

- The headline sets a warm tone and is inviting

What I don’t like: 

- Not using different font weights and sizes to emphasize points that a reader should know about the business.