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no gif will do this justice

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Isnât it too dreamy?
okay i just had a bad epiphany but corporate interestâs influence on the internet is going to become so much stronger now that generations that are internet naturalized have grown up and starting working as âsocial media consultantsâ. advertising is going to become so much more subtle, manipulate your behavior to a greater extent, and completely pervade every aspect of our lives the more we rely on the internet for everything from entertainment to social validation.Â
what im saying is its scary that corporate twitter accounts are getting good at twitter. to have the same avenue a human would to express themself. its like, an extreme anthromorphism of a brand, and that brand representing a corporate interest, and successfully passing itself off as a sentient entity on twitter, thats really weird to me.
like this is so fucked up. it doesnt immediately read as an advertisement, conceptually it executes the levels of irony and deconstruction that usually make for successful memes in this genre or whatever. its almost subverting itself, but ultimately it still succeeds as an advertisement. it makes me sick. for every misfire of corporations trying to relate (pepsi protest commercial), theres another company getting better at it
okay but like my thing about this is⌠who is actually eating at these places because shit like this? yeah itâs funny but i never go to wendyâs because a meme, if i go to wendyâs itâs because i want a gross burger and a frosty, same with taco bell and mcdonaldâs and wherever the fuck.
i really think that youâre blowing this out of proportion and having very little faith in peopleâs ability to decide what they want for themselves. itâs just not that deep.
Itâs not about the effectiveness of the ads in question, but their complete omnipresence in every aspect and moment of life, and how bizarre and sophisticated the mechanations of advertising have become. If people donât call attention to these things, they become normal.
The effectiveness of marketing isnt one-to-one, like, âad says burger is good, I think burger is good, I eat burger.â That was 50 years ago. Y'all, since then these multi-million dollar corporations have been hiring psychologists and sociologists and anthropologists to study how best to get under consumer skin and theyve figured out itâs not about making you WANT a burger,
Itâs about creating a Brand Identity - an anthropomorphized personality that your brain fits into an established schema (system of thought) so itâs easier to just drop into the background of your everyday life. Itâs not about making you want a burger, itâs about making it so, when you DO want a burger, the first place you think of is Wendyâs, because their ads have made you think about them five time already that day. And most importantly, itâs about making sure you dont realize how often they make you think about them, so you donât resent how pervasive theyâve become. They do that by tricking your brain into thinking of them as just another human-like personality. Your Funny Meme Friend Wendyâs. Wine Aunt World Market. Woke Jock Nike. Even your Endearingly Unhip Uncle Geico.
(hey also if you want dozens of terrifying examples of what I mean, just type âbrand identity schemaâ into Google like I just did and take a gander at all those scholarly articles discussing how best to acquire consumers, like weâre a fucking commodity)
one time i said i didnât like the wendys twitter and got called classist for hating retail employeesÂ
this shit works. it makes people like Brands. gets under their skin and in to their minds. when i said i didnt like the wendys twitter i personally offended people that viewed wendys as a friend, that viewed the wendys social media manager as a friendly individual that they respected.
the wendys social media manager is not your friend. they donât even really exist. thereâs no one person that writes the tweets for wendys. thereâs a team of 20 something year olds that casually observe the latest meme trends and crank out mspaint memes because they know theyâll get retweeted if the memes are relevant.
they trick you in to thinking that Wendys is a hip friendly young person, and they manipulate you in to thinking that disliking marketing is somehow a âproblematicâ âun-wokeâ thing to do.Â
and it works.Â
install ublock origin. on mobile, block every promoted tweet you see. donât let them convince you that this shit is normal.
I just wanna say, not only was I extremely correct in my paranoid regarding these posts, but itâs actually gotten way fucking worse already
Iâm just going to be blunt about it; Americaâs depression epidemic is a direct result of the all-encompassing alienation we experience under late stage capitalism, and now private interests are attempting to recuperate the general publicâs feelings of hopelessness and despair into marketing material, the spectacle in effect recuperating our despair and making it appear that the powers that be are on our side. That we are being watched over by boardrooms with loving grace, despite the fact that they are part and parcel with the forces of economy that has driven so many people to not see any hope in their lives. By recuperating the public discourse about the root of endemic depression, the status quo is able to trivialize it and sterilize it before before safely incorporating it back into mainstream society. Not only are we unable to strike against our enemy, most of us canât even see them for what they are, and the rest of us canât even speak to the truth of what they are capable of.
Pay attention to little bizarre happenings like these, they betray the rest of the iceberg

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