tumblr updates and releases a new added feature where if somebody both likes and reblogs a post from you, the notes get combined so you only see them once instead of twice so your notes are less clogged, and the nofication says "[tumblr user] thrumped your post: [text from the post]" and everybody goes fucking NUTS that tumblr decided to call it thrumping, and the meme for months is people making up nonsense words for things, like "oh boy, i gotta wash AND dry my clothes, guess you'd call that BLIRMPING them!" and it is the real talk of the town and there is negative discourse about the decision because there are a million things they could do to display the notes better, and thrumping was certainly not a high priority, and thousands of people comment on @support's posts calling them names and ordering them to change it back, which obviously only brings back radio silence aside from one post they make which seems to be adding onto the thrumping meme, except they don't quite get it right and end up saying, "man, i gotta take the LINT and GARBAGE outside to the curb, in a TRASH BAG... guess you'd call that SCRALFING!!!!" and everyone makes fun of them so badly for the post that it gets deleted; on the other side of tumblr, the alt-righters figure out a way to make a post with that joke that gets really popular but it is later discovered that the specific word they used was actually a slur that is not very well-known amongst most people, and so people decide to cancel the meme because it is problematic, and people get called out for having any iteration of it on their dash, but then one day someone makes a post like "thrumping haha it sounds like humping" and somehow out of the darkness staff discovers it and deletes that person's account, starting an outrage; one day apple looks into tumblr more and discovers that thirteen of the highest-ranked executives and employees at the company are smuggling illegal drugs from china and decides to take it off the app store because of this, but they don't realize that was the reason for it and thinks it was because of the thrumping crisis, so they decide to immediately remove all code related to thrumping and somehow accidentally delete the entire notifications feature, which now has an added bug where you can only reblog a post that is not currently liked by you, and if you somehow get around this, your account hard-permabans itself. this goes on for about three and a half months before it finally gets fixed and two weeks later no one even mentions it