Tobaru's Works

Teikyo University official app T-Day, 2004

The app that drives university experience by its useful features like todo mangement, roadmap generate tool, class calendar, AI job-hunting support and etc, etc.

I worked as an UX designer / Creative Director for it.

Shiseido Beauty web magazine "BEAUTY TOPICS "

FRISK special package "lacky charm"

In order to capture the momentum of Tokyo 2020, developped special package desig which is based on Japanese traditional motives.

We devellpped concept and selected motives and Italian design team implemented.

Domino’s Pizza Quatro Chef’s Premium TVCM

Domino’s Pizza Quatro Angus Beef TVCM

In the “PLAY WORK” Campaign, implemented tie-up event at We Work.

In the event we hired popular business influencers and discussed with Play Work members “How we can play work” .

Participants thought about their own way of PLAY WORK and shared on this event and also on SNS.

FRISK NEO _ PLAY WORK _ Movie 4

FRISK NEO _ PLAY WORK _ Movie 3

FRISK NEO _ PLAY WORK _ Movie 2

FRISK NEO _ PLAY WORK _ Movie 1

Frisk Neo, the mint tablet brand, has a new concept focused around “Mood Uplifter”. Under the new concept, we implemented holistic campaign called “Play Work”.

We created four short online films that conveyed the meaning of brand concept that you can make any workday more enjoyable with Frisk Neo.

FRISK NEO _ NO MORE EXCUSE

Japan’s  fiscal year begins in April, which means businesses may want to start something new. In reality, they usually make continual excuses to push it off. We tapped Mr. “Atsugiri Jason,” an IT Officer and a comedian, to star in their video, ”No More Excuse” which showcases new, “Frisk Neo Orange” and shows how it can help take you to the next level.

FRISK NEO _ NO MORE EXCUSE 2

FRISK NEO _ NO MORE EXCUSE VIDEO 3

IQOS _ NEW ERA CELEBRATION

In order to celebrate the Japan’s new Era name, IQOS released special limited color.

We implemented multiple brand experience activation such as Special package, in-store activation, VMD, event and etc.

Developed short video series ”Year end survivors”  for driving awareness and understanding of FRISKS NEO / CLEANBREATH at year end season. We hired rising fashion illustrator Sho Miyata and created this animation movie.

FRISK – GReeeeN collaboration event at Roppongi Hills. Participants enjoyed VR game that drive them into Music Video world and full version of tie-up song.