The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

We rolled out a significant change to how notes work on reblogs, and the reaction has been strong. We're not going to pretend otherwise. 

First things first: We're reversing the change. Your feedback in comments, emails, and especially reblogs, made clear that the rollout created problems we need to address before moving forward. We also should have communicated this differently from the start, and we didn't.

We still believe there's a better version of how reblogs can work. One that gives every voice in a chain the credit it deserves. But we want to get there with you.

In the coming days we'll share more on how we plan to do that,  including ways to work directly with some of you on this and future changes before they ship.

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

EXTREMELY BAD HOLY FUCK.

But this. This changes the data architecture. This changes the SINGLE THING that makes tumblr the "... yes and" website. This KILLS THE COLLABORATIVE POSTING THAT MAKES THIS SITE DIFFERENT FROM ALL THE OTHER MEDIA PLATFORMS.

New ones include: "speaking my country's actual name", "feeling less cornered", "completely trusting my friends", "wearing my cultural clothing", "eating my culture's food safely", "representation", "SMILING", "having a resting face not be taken as a challenge or lack of interest" (which, @malt-rants-and-stuff i feel on SO many personal levels bc they still doing that shit with me !!!!), and "trusting your teachers to give an unbiased fuck about you" (okay i really paraphrased but that one makes me so mad)