Vejay Anand

American Express cleverly challenged Visa's Olympic sponsorship during the 1994 Winter Olympics with one of the most iconic ambush marketing campaigns

How Nike outsmarted official sponsor Reebok at the 1992 Barcelona and 1996 Atlanta Olympics, creating two of the most iconic ambush marketing campaigns in history.

Guinness made just four binoculars for the World Cup. Here's how extreme scarcity turned a giveaway into one of 2026's smartest brand activations.

A brand name is not a promise. It is a container. When the promise inside it loses relevance, re-promising may be a powerful move a brand can make.

Before price or label, consumers decide through their senses. Sensory science drives product success, brand memory, and competitive advantage

Discover Vidyarthi Bhavan transformed from a modest student canteen into Bengaluru's iconic heritage restaurant.

How brands build trust with decision-makers when the actual users are voiceless

Harley-Davidson’s “RIDE” campaign signals more than a rebrand - it's a strategic reset amid falling sales, ageing customers, and shifting rider preferences.

Indian FMCG brands must rethink social media strategy. Legacy players need to move from TV-led thinking to social-first marketing to stay relevant and competitive.

How Smart Brands Are Building an Unfair Advantage. The AI wave has made marketing look effortless on the surface.

Why do most companies fail? Not because of competitors-but because of 8 internal diseases. From Nokia to Boeing, learn the patterns that destroy businesses.