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 We were commissioned by Global Merchandising Services to design a range of tour merchandise.

We were commissioned by Global Merchandising Services to design the tour programme for the biggest pop band in the world right now! ONE DIRECTION!!! The boys wanted a pinky style vibe for this brochure, so we looked to incorporate rips, graffiti, grungy patterns and tattoo design, which they seem to be big on right now. We also commissioned talented young illustrator, Dogan Mustafa to produce a manga style cityscape for comic book versions of the boys to explore. So does it look any good? Well, the boys said it looks “sick” which I am assured means it’s very good!

We were thrilled to again be asked by Global Merchandising Services to design the 2014 ‘Where We Are’ tour programme for the biggest pop band in the world! ONE DIRECTION!!! We had access to some amazing stage videography and stage graphics so we created graphics that complimented what the fans would see live on stage. We created Neon graphics and also a very Shoreditch vibe stencil/montage page for each of the boys, that really went down well. We also used some cool illustrations provided by Zayn. The brochure was used for the whole world tour, so can be found in many homes world wide.

Niall Horan Programme designed by Karma Creative (click to enlarge)

External link to all photos, 4912x7360

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