Once upon a Vine

Trends

Is personalisation the way forward for 2017? Of course it blimmin’ is - Coca-Cola amongst so many other great brands have shown us that. But along with social media, how much further can brands take it to capitalise on their relationships with their customers?

Social

Social Media Round Up - Snapchat introduces new revenue system with ‘Replay’ + new ‘selfie’ filters - Changes to Facebook Ads manager and what you need to know - Instagram to Facebook, 14 exciting digital statistics from the past week - Facebook is turning Pages into online shopping centres - Facebook is working on a 360-degree video app - Instagram ads go global including 30 second adverts

Advertising Advertising always seems to get a bad rep however, when I see something fresh, o so fresh, well then I gotta give them a round of applause.

Such an ovation was given to Oasis for their summer advertising campaign. Cheeky, funny and ‘refreshing’ in copy, at first sight I actually let out a hearty chuckle. Now, this tactic wouldn’t work for most brands - so don’t go copying it - but it works very well here. I don’t know whether it’s the nostalgia of the drink or the overall execution, but I likes it. I likes it alot. 

Social Media “...it's about finding and striking that right balance between staying true to your brand ethos and your core audience as you also look for new ways to expand and grow.” - Tumblr’s first CMO on how to grow whilst staying true to the brand. 

Social Media

An Introvert’s Guide To Being Productive In The Office If you’re anything like me, finding your quiet moments and areas of solitude at work is most certainly THE THING. However, when other people are round, I find my working pattern changes as does my productivity. Luckily, Business Insider have just done a round up of some top productivity hacks and here are a few of my favourites:

- Get your most important tasks done first thing in the morning. - Find quiet corners or go for walks.  - Schedule meetings with yourself.