Nick Schenck

We’re producing a free music video for an Austin musician or band. Learn how to apply.

Like many Austin businesses, we are experiencing the fallout of SXSW. We were grateful to find several events and concerts that needed our production help in mid-March. Due to the cancellation of SXSW , that work is now postponed or gone. While this is a blow to our business, we are gonn

Marketing your brand online is time-consuming, but it doesn’t have to be expensive. Below are a variety of free tools and resources to help you brainstorm, produce, edit, and measure content that you publish online. We’ll continue to add to this list as new tools become available, so bookmark thi

Companies are striking a balance with brand marketing investments and direct-response ads after years of over-spending on the latter.

Ask your friends what they think of local business news, and then watch their attention drift away. Can’t blame them. Local business news is stale and formulaic. Few people care, and that’s why we’re stuck with the status quo. That’s about to change. Austin is full of unconventional and

Acquiring customers without a substantial audience, a credible brand, and a tightly-bound community is exceedingly difficult. It’s expensive to buy reach and loyalty at scale. That is the opposite of product-market fit, which is the point where a company is growing sales and acquiring the

Why does your brand matter? Articulating this is a challenge, but smart brands realize that the answer lies in why their company exists beyond making money. This is a company’s core value or mission. Storytelling is the best way for brands to convey their core values, and below are some

One of our favorite projects last year was producing and directing the music video for, “Byzantium,” a single from Cari Quoyeser (aka Cari Q), an indie rock singer, songwriter, and performer who lives in Ireland. This is a running list of the awards that the Byzantium video has been nomin

For businesses that depend on online sales, when sales go sideways or downhill, it’s common for people to immediately look at marketing for the answers. There are many rocks to turn over to identify the source of bad (or good) performance. You don’t need to run a week-long fore